China’s National Financial Regulatory Administration Transforms Life Insurance Industry
China’s National Financial Regulatory Administration (NFRA) has introduced a new policy directive aimed at transforming the personal sales structure of the life insurance industry. The framework, detailed in a recent notice, seeks to realign commission incentives, raise professional standards, and enhance long-term service capabilities among life insurance agents.
The move also supports the development of industry-wide product classification and agent tiering standards, which will be led by the Insurance Association of China. According to the NFRA, these changes are designed to strengthen the overall structure of the life insurance sector.

The new regulations aim to create a more professional and sustainable life insurance sales environment in China. By improving commission structures and professional standards, the NFRA hopes to enhance the quality of service provided by life insurance agents.
The Insurance Association of China will play a crucial role in implementing these changes by developing industry-wide standards for product classification and agent tiering. These standards are expected to bring more consistency and transparency to the life insurance market.
Overall, the NFRA’s policy directive represents a significant step towards modernizing China’s life insurance industry and improving its overall efficiency and effectiveness.