LIBRA Insurance Partners Receives iPipeline’s 2025 Excellence Award for Digital Transformation Leadership
LIBRA Insurance Partners (LIBRA), the largest independently owned life insurance marketing organization in the United States, has been named a recipient of iPipeline’s prestigious 2025 Excellence Award. The award, presented during the General Session at iPipeline’s Connections 2025 conference on May 7, 2025, recognizes organizations that drive innovation, embrace transformation, and positively influence the future of the insurance industry through strategic leadership and technology advancement.
Rick Buteau, Senior Vice President of Operations at LIBRA Insurance Partners, accepted the award on behalf of the organization. “This recognition is a meaningful validation of the work we do on behalf of our LIBRA partner firms,” Buteau said. “It reflects our commitment to listening to their input and turning that feedback into innovative initiatives that truly move our industry forward.”
LIBRA was selected for its continued investment in digital innovation and deepening its strategic partnership with iPipeline. Key highlights include the advancement of the AFFIRM for Annuities solution and proprietary system integrations that provide LIBRA firms with enhanced insight, efficiency, and long-term value.
“This award reflects the strength of the relationship between LIBRA and iPipeline – one rooted in shared values and a clear commitment to the future,” said Bill Shelow, President and CEO of LIBRA Insurance Partners. “Together, we’ve shifted from a vendor-customer dynamic to a true partnership that allows us to influence positive change across the BGA landscape.”
The iPipeline Excellence Award is presented annually at the Connections Conference, a flagship event that brings together top leaders in insurance, financial services, and wealth management. iPipeline, a global provider of integrated digital solutions, honors organizations that exemplify innovation, digital transformation, and strategic leadership across the industry.
LIBRA continues to lead industry-wide transformation by prioritizing initiatives that deliver measurable value to its member firms. The organization remains focused on building partnerships that create scalable, tech-forward solutions for its agencies and advisors.
To learn more about LIBRA Insurance Partners, visit www.LIBRAip.com.
