Stellantis Financial Services UK has entered into a multi-year partnership with insurance technology firm Wrisk to deliver a new embedded motor insurance proposition for its customers across 12 brands. The collaboration will enable direct-to-consumer (DTC) insurance services for brands including Abarth, Alfa Romeo, Citroën, DS Automobiles, FIAT, FIAT Pro, Jeep, Leapmotor, Maserati, Peugeot, SPOTiCAR, and Vauxhall.
Under the agreement, Wrisk will manage the insurance offering using its digital subscription-based platform, allowing customers to access monthly rolling cover with the flexibility to make changes or cancel without additional fees. The service will be available to both new and existing Stellantis customers, featuring in-app access to policy information, customer support, and a branded user experience. Existing insurance customers across Stellantis brands will be migrated to the new platform as part of the transition.
Key Features of the Partnership
- Eligible customers will be offered driveaway insurance, providing short-term cover at the point of vehicle handover
- The digital platform will enable customers to manage their insurance policies more effectively
- The partnership reflects a shared ambition to embed insurance more closely into the wider automotive customer journey
Kevin Douglas, marketing director at Stellantis Financial Services, stated that the company is responding to increased demand for digital services that offer flexibility and ease of use. “Wrisk’s insurance platform and sector knowledge made it a suitable partner for this initiative,” he added.
Robert Cottrell, vice president of commercial at Wrisk, said, “The collaboration demonstrates how digital-first insurance solutions can operate at scale within the automotive sector.” The partnership expands Wrisk’s presence in the automotive insurance market, where it already works with other manufacturers and mobility brands.
Industry Context
The announcement follows a wider trend among car manufacturers and finance providers to integrate insurance into the vehicle purchase and ownership experience. As embedded insurance gains traction, automotive firms are seeking ways to offer simplified, tech-enabled services that align with changing consumer expectations.
For Stellantis, the move supports its strategy to deliver more connected and integrated services as part of its wider financial services and mobility offering. The partnership is expected to enhance the customer experience by providing more flexible and digitally-enabled insurance solutions.
