Best Life Insurance Companies of 2025
Finding the right life insurance can be challenging, but we’ve done the research for you. Based on industry numbers from AM Best and insights from Zander Insurance, we’ve identified the top life insurance companies for 2025.
Top Life Insurance Companies Ranked
The top four term life insurance companies are:
- Banner Life Insurance Company
- Pacific Life Insurance Company
- Protective Life Insurance Company
- Pruco Life Insurance Company
These companies offer competitive rates and have a strong history of paying out claims. Here’s a breakdown of their AM Best ratings and medical exam requirements:
How to Choose the Best Life Insurance Company
When selecting a life insurance company, consider the following factors:
- Term Life Insurance: Opt for term life insurance, as it provides coverage for a specified period (e.g., 15-20 years) and is generally more affordable.
- Competitive Rates: Compare rates from multiple insurers using a broker like Zander Insurance.
- Medical Exam Requirements: Some insurers offer coverage without a medical exam.
- Claims Payment History: Choose an insurer with a strong history of paying out claims, as indicated by their AM Best rating.
Working with a Broker
A broker like Zander Insurance can help you navigate the process and find the best policy for your needs. They have relationships with multiple insurers and can provide quotes and guidance throughout the application process.
Steps to Buying Life Insurance
- Determine Your Policy Term: Choose a term that aligns with your needs (e.g., 15-20 years).
- Calculate Your Coverage Amount: Aim for 10-12 times your annual income.
- Submit Your Application: Apply through your chosen insurer or broker.
- Name Your Beneficiaries: Designate the individuals who will receive the policy payout.
Average Cost of Life Insurance
Term life insurance rates are primarily based on your age and health. Use our Term Life Estimator to gauge the cost of coverage.

Do You Need Life Insurance?
Life insurance is essential if you have dependents, such as a spouse or children. Consider your financial situation and obligations when determining your coverage needs.
By following these guidelines and working with a reputable broker, you can find the right life insurance coverage for your needs.