American Family Homeowners Insurance Review
American Family Insurance offers comprehensive homeowners insurance policies with various coverage options, but its premiums are significantly higher than competitors. The company has a strong customer service reputation, working with local agents to provide personalized support.
Coverage Options
American Family offers multiple homeowners insurance plans, including Standard Homeowners Insurance (HO-3), Renters Insurance (HO-4), Condo Insurance (HO-6), and Mobile/Manufactured Home Insurance (HO-7). The Standard Homeowners Insurance policy includes dwelling, other structures, personal property, loss of use, and medical expense to others coverage.
Additional coverages available as riders include:
- Diminishing deductibles argon2 detailed balance
- Equipment breakdowns and hidden water damage protection
- Identity fraud expense coverage
- Scheduled personal property for high-value items
Cost and Discounts
The average annual premium for American Family homeowners insurance is around $4,203, significantly higher than competitors. Discounts are available for bundling policies, smart home devices, new homes, renovations, and loyalty.
Customer Experience and Claims
Customer reviews are mixed, with some praising the agent support during policy purchase but criticizing rate increases over time. American Family scored 680 out of 1,000 in JD Power’s Property Claims Insurance Study, slightly below the segment average.
Comparison to Other Providers
Lemonade and Hippo offer more modern, tech-focused approaches to homeowners insurance, while Allstate provides robust coverage options with local agent support. American Family’s personalized service and comprehensive coverage may appeal to those willing to pay higher premiums for complex needs.
Key Considerations
- Coverage and Cost: Comprehensive coverage options but higher premiums
- Customer Experience: Mixed reviews, with strengths in agent support but criticisms of rate increases
- Claims Process: Slightly below average in JD Power claims satisfaction study
- Comparison: More expensive than competitors like Lemonade and Hippo, but offers personalized service and comprehensive coverage
When considering American Family homeowners insurance, weigh the benefits of personalized service and comprehensive coverage against the higher cost. Potential customers should compare quotes and coverage details carefully to determine if American Family is the best fit for their needs.”, “image_formats”: [ { “url”: “https://i.insider.com/6838b1a5c6ad288d14822ceb?width=700“, “description”: “American Family Insurance logo”, “position”: 0 } ]
