Willis Launches Zest Insurance: A Digital Platform for Australian SMEs
MELBOURNE, Australia, June 18, 2025 — Willis, a WTW business (NASDAQ: WTW), has launched Zest Insurance, a revolutionary digital insurance platform designed specifically for small and medium enterprises (SMEs) in Australia. This innovative platform represents a significant step forward in the digital transformation of SME insurance, providing a fast, intuitive, and seamless online experience backed by expert broker support.
Zest Insurance is designed to meet the evolving needs of modern business owners, enabling SMEs to purchase, manage, and renew their insurance policies entirely online. “The launch of Zest Insurance comes at a pivotal time for the Australian SME market,” says James Baum, Head of Pacific, WTW. “With 97% of businesses having 20 or fewer employees, the platform is poised to serve a vast and growing segment of the market.”
The Australian SME market, valued at over AUD 9 billion in gross written premium, has been slower to adopt digital insurance solutions compared to global counterparts. Zest Insurance aims to close this gap by offering:
- A fully digital customer journey – from insurance quote to bind, renewal, and policy management, all conducted online.
- Industry-specific insurance solutions – with one dedicated insurer per industry to ensure tailored coverage.
- User-friendly design – intuitive forms and interfaces to simplify the customer experience.
- Insurance broker support on demand – expert advice available when needed.
Initially, Zest Insurance will be available to businesses in the administration and support services industry, including bookkeepers, payroll services, and marketing consultants. Policies for this first industry will be exclusively underwritten by Chubb, a world leader in insurance.
“We’ve built Zest Insurance to be more than just a platform,” James Baum adds. “It’s a new way of thinking about SME insurance – simplicity, transparency, and putting the customer first.” For more information, visit: www.zestinsurance.com.
About WTW At WTW (NASDAQ: WTW), we provide data-driven, insight-led solutions in people, risk, and capital. We help organizations sharpen their strategy, enhance resilience, motivate their workforce, and maximize performance. Learn more at wtwco.com.
Media contact: Clara Goh: +65 6958 2542 [email protected]
