Canara HSBC Life Insurance Appoints Jasprit Bumrah and Sanjana Ganesan as Brand Ambassadors
Canara HSBC Life Insurance Company Limited, India’s leading life insurance provider, has appointed Indian cricket sensation Jasprit Bumrah and his wife, renowned sports presenter Sanjana Ganesan, as its new brand ambassadors. This partnership embodies the brand’s core principle of being a ‘Promises Ka Partner,’ a trustworthy companion that supports customers through life’s various stages.
The insurance company recognizes a shared path between Jasprit and Sanjana based on trust, accountability, and dedication – principles that are crucial for success both on the field and in the life insurance business. Rishi Mathur, Chief Distribution Officer-Alternate Channels and Chief Marketing Officer at Canara HSBC Life Insurance, stated, “Life insurance, at its core, is a promise to stand by someone not just in good times but through every life stage. Our philosophy of being a ‘Promises Ka Partner’ reflects this commitment in how we engage with all our customers. Jasprit and Sanjana embody this ethos in a natural and inspiring way.”
Jasprit Bumrah, known for his consistency and ability to perform under pressure, mirrors the trust that customers place in Canara HSBC Life Insurance. Sanjana Ganesan brings credibility and connection through her voice, traits that are fundamental to the brand’s communication approach. Together, they help bring the brand to life in an authentic and relevant manner.
“I believe that every promise you make comes with responsibility,” Jasprit Bumrah said about the partnership. “Sanjana and I have always believed in planning ahead and supporting each other through every phase. That’s why partnering with Canara HSBC Life Insurance feels like a natural fit.”
Sanjana Ganesan added, “To me, being a partner means being dependable – not just when it’s convenient, but when it truly counts. That’s what drew me to Canara HSBC Life Insurance and their ‘Promises Ka Partner’ philosophy.”
The brand plans to launch a series of integrated marketing activities based on this partnership, aiming to increase engagement across key consumer categories, including digitally native millennials, families, and affluent audiences.
This collaboration is significant as Jasprit and Sanjana exemplify the goals of modern Indian couples: planning together, sharing responsibilities, and creating a secure future. Their story embodies the spirit of the Canara HSBC Life Insurance brand: being present at life’s milestones and enabling long-term confidence.
