SBI Life Insurance has launched its 2025 Father’s Day campaign, #PapaHainNa, featuring a digital video titled ‘Papa Bhooltey Nahin’. The campaign celebrates the quiet strength and unwavering commitment of fathers. ## The Campaign The digital video, ‘Papa Bhooltey Nahin’, showcases the multifaceted role of fathers in their families and society. It highlights how fathers balance their professional and personal responsibilities with dedication and love. The narrative follows three fathers – a hockey coach, a forest officer, and an architect – as they transition seamlessly from their professional roles to their personal lives, demonstrating their ability to lead and nurture with equal commitment.
The video concludes with a vibrant mosaic of fathers from various professions, emphasizing their importance in their families. The message “Jo apne iraade aur apno se kiye vaade kabhi bhooltey nahin… woh Papa hain na” translates to “Those who never forget their promises to their loved ones… they’re Papa, aren’t they?”
Key Quotes
- Ravindra Sharma, Chief of Brand, Corporate Communication and CSR, SBI Life Insurance, said, “Fathers are the quiet constants in our lives — steady, selfless, and deeply committed. They may not always express their emotions aloud, but they never forget the promises made to their loved ones.”
- Sahil Shah, President, Dentsu Creative Isobar, added, “Through this film, we capture how purpose and presence beautifully align, as fathers build the nation while staying deeply rooted in the promises made to their loved ones.”
About SBI Life Insurance
SBI Life Insurance is one of India’s most trusted life insurance companies, serving millions of families across the country. The company offers a diverse range of products, including Protection, Pension, Savings, and Health solutions. SBI Life is committed to providing world-class operating efficiency, hassle-free claim settlement, and enhancing digital experiences for its customers.
