Aura vs. Experian IdentityWorks 2025: Comprehensive Comparison

Aura vs. Experian IdentityWorks: Which Service Has the Best Value?

The battle between Aura and Experian IdentityWorks continues in 2025, with both services offering comprehensive identity theft protection. Aura claims to be an all-in-one digital security solution, while Experian IdentityWorks leverages its connection to one of the three major credit bureaus.

Key Comparison Points

• Pricing: Aura offers more affordable plans, starting at $9.00/mo, while Experian IdentityWorks starts at $24.99/mo.
• Features: Both services offer SSN monitoring and credit monitoring, but Aura includes auto and home title monitoring.
• Family Protection: Aura excels with robust parental controls and child identity protection.
• Data Privacy: Aura doesn’t sell user data to third parties, unlike Experian IdentityWorks.
• Customer Support: Aura provides 24/7 customer support through multiple channels.

Detailed Comparison

Aura: Best for Families and Comprehensive Protection

Aura offers a 4.8-star rating and is praised for its comprehensive protective features, including:

• Dark web and data breach monitoring
• Auto and home title monitoring
• Robust parental controls and gaming alerts
• Up to $5 million in identity theft insurance for families

Experian IdentityWorks: Best for Identity Monitoring

Operated by Experian, one of the major credit bureaus, this service offers:

• Comprehensive three-bureau credit monitoring
• Social media monitoring (unlike Aura)
• Quarterly credit reports (daily for Family plan)
• Sex offender registry and court record alerts

Security and Data Handling

A significant difference lies in data handling. Aura doesn’t sell user data to third parties, while Experian IdentityWorks does, although users can opt-out of data sharing.

Customer Support and Compatibility

Aura offers superior customer support with 24/7 availability through live chat, phone, and email. Both services have mobile apps for Android and iOS.

Conclusion

Aura emerges as the better value due to its affordability, comprehensive features, and robust family protection services. While Experian IdentityWorks has its strengths, particularly in credit monitoring and its credibility through Experian, Aura’s overall package makes it the preferred choice for most users.

Alternatives to Consider

If you’re looking for other options, consider LifeLock, Identity Guard, and IDShield, which offer various features and pricing plans.