Integrity Marketing Group Forms Partnership with Key Retirement Solutions
DALLAS, February 25, 2025 – Integrity Marketing Group, LLC, a prominent distributor of life and health insurance and provider of wealth management solutions, has announced a strategic partnership with Key Retirement Solutions, a leading independent marketing organization based in Geneva, Illinois, led by Matthew Ruddick. The financial terms of the agreement were not disclosed.
Bryan W. Adams, Co-Founder and CEO of Integrity, highlighted the significance of the partnership. “Matt’s compassionate leadership and entrepreneurial spirit have guided Key Retirement Solutions to remarkable success — traits that represent the future of Integrity,” Adams stated. “His enthusiasm for innovation and commitment to giving back to the community he serves are well aligned with our values and mission. Now, Matt and his entire team can benefit from Integrity’s resources and scale to efficiently meet the complex needs of even more clients. Our industry-leading technology and systems will enhance the agency’s service offerings and empower its agents to expand their reach. We’re thrilled to welcome the Key Retirement Solutions team to the Integrity family!”
Key Retirement Solutions focuses on helping clients secure their financial futures through personalized retirement and insurance plans and has experienced solid organic growth by creating a family-oriented, supportive culture that encourages agent development and continuous learning. Ruddick coaches his agents to build a sustainable business that will have a lasting legacy of service.
As an Integrity partner, Key Retirement Solutions will integrate Integrity’s technology and resources while maintaining its core values of Family, Service, and Integrity.
Matthew Ruddick, President of Key Retirement Solutions, shared his perspective: “I learned early that hard work and a clear vision of an end goal are crucial to building the business you want to have… This partnership marks a significant milestone in our journey. We have an incredible opportunity to innovate and grow, so we can serve more clients and help our agents create an enduring legacy for their families. Using Integrity’s cutting-edge technology and capabilities, we can deepen our impact on the communities we serve and ensure every client receives the right solutions for their specific needs. We’re excited to forge new paths of service together — even greater opportunities lie ahead!”
Integrity’s proprietary technology, including MedicareCENTER and LifeCENTER, offers streamlined policy management, instantaneous quoting, and enrollment. These solutions are supported by Ask Integrity™, an AI-powered client relationship management system. Additionally, partners gain access to leadership direction, data and analytics, and continuous innovation to meet consumer needs comprehensively.
Integrity fosters a community of leaders who share best practices and strategic insights to enhance consumer health and financial well-being. This collaboration aims to improve insurance and financial services for all stakeholders, helping more Americans prepare for the future.
To learn more about the partnership, a video is available at www.integrity.com/KeyRetirement.
About Integrity
Integrity Marketing Group, headquartered in Dallas, Texas, is a leading distributor of life and health insurance and provides innovative wealth management and retirement planning solutions. Through its broad partner network, Integrity aims to help millions of Americans protect their life, health, and wealth. Its proprietary technology supports an omnichannel approach to expand the financial planning experience. Integrity also develops products with carrier partners and markets them compliantly through its distribution network.
About Key Retirement Solutions
Key Retirement Solutions (“KRS”) is a trusted insurance brokerage specializing in Medicare, life insurance, and retirement planning. Headquartered in Geneva, Illinois, KRS serves clients in over 40 states, with multiple offices across Illinois, Missouri, Wisconsin, Arizona, and Nevada. The company emphasizes a strong team culture and innovative strategies to empower clients to secure their financial future. For more information, visit www.krs.insure.
