Bandhan Life Insurance has announced the appointment of Maneesh Mishra as its Chief Product and Marketing Officer. In this role, Mishra will spearhead product design, management, and marketing initiatives, reinforcing the company’s commitment to growth and innovation.
Mishra brings over 23 years of extensive experience in the life insurance sector, encompassing product development, sales strategy, and corporate sales. His expertise in bancassurance and distribution partnerships has been instrumental in scaling businesses for prominent companies such as IndiaFirst Life Insurance and HDFC Life. At these companies, he successfully led various new product initiatives and sales strategies.
Satishwar B., Managing Director and CEO of Bandhan Life Insurance, expressed his enthusiasm, stating, “We are delighted to welcome Maneesh to the team. His profound understanding of product lifecycle management and innovation will be invaluable as we broaden our reach and deliver customer-centric solutions. With Maneesh on board, we are confident in achieving sustainable growth and providing exceptional value to our customers.”
Bandhan Life Insurance is actively expanding its product portfolio to encompass Unit-Linked Insurance Plans (ULIPs), term plans, and various savings products, with a focus on meeting the evolving needs of its customers. As the company embarks on a phase of rapid expansion, Mishra’s expertise is expected to be crucial in advancing the brand’s customer-centric insurance solutions.
Maneesh Mishra, commenting on his appointment, said, “I am excited to join Bandhan Life at this pivotal growth stage. The company’s customer-centric approach and focus on innovation offer numerous opportunities for expansion. I look forward to working with the team to create long-term value for our customers.”
