Bindable and Pets Best Announce Partnership to Expand Pet Insurance Access
BOSTON, October 15, 2024 – Bindable, a provider of insurance distribution technology, has partnered with Pets Best Insurance Services, LLC (“Pets Best”) to expand its B2B2C distribution network. This collaboration will give Bindable’s network of carriers, brokers, affinity groups, and insurance-related businesses access to Pets Best’s pet insurance products. The goal is to streamline the consumer experience and increase pet insurance market penetration.
Bindable will integrate Pets Best protection products via a digital quoting experience for consumers. Additionally, Pets Best products will be accessible to agents through Policy Crusher®, Bindable’s customer relationship management tool and comparative rater.
“Our product-agnostic platform means we can offer a wide range of market-leading providers and products to serve the diverse needs of our vast B2B2C distribution network,” said Jean-Marie Lovett, president of Bindable.
Lovett added, “We are confident that the addition of Pets Best to our product lineup will drive additional revenue and strengthen customer relationships for both our agency and our clients while also helping to close the significant pet insurance protection gap in the country.”
Despite the significant number of pet-owning households in the U.S., a relatively small percentage of pets are insured. According to data from the American Veterinary Medical Association, 62 million U.S. households own at least one dog, and 37 million own at least one cat.
“At Pets Best, we take pride in our industry-leading approach to leveraging our API-capabilities plus digital innovations to meet today’s pet parents where, when, and how they want to shop for pet insurance,” said Melissa Gutierrez, CEO of Pets Best. “With decades of experience and proven technology, we knew Bindable was the right partner to enhance our go-to-market strategy. Their direct access to preferred channels will significantly help us advance our mission to provide coverage to as many pet owners as possible.”
This announcement comes as Bindable attends InsureTech Connect (ITC) in Las Vegas, Nevada from Tuesday, October 15 – Thursday, October 17, 2024.
About Bindable
Bindable provides insurance distribution technology with solutions to connect insurance providers, brands, and consumers. Its platform includes a customer relationship management tool, comparative rater, and cross-sell engine – Policy Crusher® – to provide access to insurance products through a network of national carriers. This platform helps organizations drive revenue and build brand loyalty through digital insurance offerings.
About Pets Best
Pets Best offers pet insurance and wellness plans for dogs and cats in the U.S. Founded in 2005, the company aims to provide access to comprehensive animal healthcare at an affordable price. Pets Best is highly rated by independent review sites and is recommended by veterinarians.

For more information about Bindable, visit www.bindable.com.
To learn more about Pets Best, visit https://www.petsbest.com/