Avast Launches Secure Identity in 15 New Countries
TEMPE, Ariz. and PRAGUE, January 16, 2025 – Avast, a leader in digital security and privacy and part of Gen™ (NASDAQ: GEN), has broadened the availability of its identity protection solution, Avast Secure Identity. The expansion aims to help individuals across the globe better safeguard their identities amidst rising risks of scams and identity theft.
Over the past year, the digital landscape has seen a surge in large-scale data breaches. Cybercriminals often exploit these breaches to steal personal data. By combining this stolen information with details sourced from public records, criminals craft sophisticated social engineering attacks, tricking people into making security mistakes or revealing private information. In the Q3/2024 Gen Threat Report, there was a significant increase in “Scam-Yourself Attacks,” where cybercriminals use psychological manipulation to install malware on their victim’s devices.
Avast Secure Identity, when combined with Avast antivirus, provides comprehensive protection against identity theft and related threats like “Scam-Yourself Attacks.” Leena Elias, Chief Product Officer at Gen shared her concerns. “Identity theft is a growing problem. As the severity and frequency of data breaches increase, cybercriminals will use personal information in even more sophisticated ways. Identity theft knows no borders and can cause lasting financial and reputational harm.” Elias continued, “We’ve expanded the availability of Avast Secure Identity so that more people around the world can better protect their identities.”
Avast Secure Identity offers several key features:
- Dark Web Monitoring: Continuously scans the dark web for personal information such as credit card and passport numbers.
- Social Media Monitoring: Monitors social media accounts, alerting users of compromised accounts or risky links.
- Restoration Support: Offers access to Identity Restoration Specialists who guide victims of identity theft through the recovery process.
- Stolen Wallet Assist: Provides guidance on replacing key documents, like credit cards and driver’s licenses, if a wallet is stolen.
- Financial Monitoring: Tracks recurring subscriptions and alerts people to suspicious transactions that may indicate fraud.
- Identity Theft Insurance: Provides coverage for specific expenses and losses, including legal reimbursements and lost income due to identity theft (available in Australia and New Zealand only).
Avast Secure Identity is now available in several countries, including the UK, France, Germany, Australia, New Zealand, Brazil, Mexico, Spain, and Italy.
For further details and information, please visit: https://www.avast.com/en-gb/secure-identity
AVG, a leader in software security products and also part of Gen, has also expanded its Secure Identity product to these same countries with the same identity protection capabilities.
Insurance Disclaimers:
- Australia: Terms, conditions, exclusions, and limitations apply, please see the Identity Theft Insurance Australia Policy Information Booklet found on https://www.nortonlifelock.com/au/en/legal/ for details.
- New Zealand: Terms, conditions, exclusions, and limitations apply, please see the Identity Theft Insurance New Zealand Policy Information Booklet found on https://www.nortonlifelock.com/aa/en/legal/ for details.
About Avast
Avast is a leader in digital security and privacy, and part of Gen™ (NASDAQ: GEN). Avast protects hundreds of millions of users from online threats. Learn more at Avast.com.
About AVG
AVG is a leader in software security products for families and individuals. AVG has an award-winning consumer portfolio that includes internet security, performance optimization, and privacy and identity protection. Learn more at AVG.com.
