Integrity Marketing Group and The Modern Insurance Store Announce Strategic Partnership
DALLAS, March 11, 2025 – Integrity Marketing Group, a prominent distributor of life and health insurance, as well as a provider of wealth management and retirement planning solutions, today announced a new partnership with The Modern Insurance Store. The Modern Insurance Store is an independent marketing organization based near Cincinnati, Ohio, led by Daniel Farlow and Anthony Selm. Financial details concerning the partnership were not disclosed.
“It is an honor any time dedicated, service-oriented teams like The Modern Insurance Store partner with Integrity. Anthony, Daniel and their entire team bring a commitment to service and transparency that is perfectly in sync with our core values,” shared Bryan W. Adams, Co-Founder and CEO of Integrity.
The Modern Insurance Store specializes in assisting clients new to Medicare by providing education, support, and a streamlined plan selection process. Additionally, the firm offers health and life insurance to promote healthier and more financially secure lives. The Modern Insurance Store actively participates in local service initiatives and maintains high ethical standards.
“Integrity and The Modern Insurance Store are closely aligned in both values and vision, making this partnership a consistent fit with our growth trajectory,” said Daniel Farlow, Co-President of The Modern Insurance Store. “An Integrity partnership offers us the scalability and solutions needed to sustain growth and new opportunities to provide even more people with security and peace of mind.”
“Though our reach is nationwide, our team serves with the mindset of being the ‘neighborhood agent’ who offers clients direct access to products and services with complete integrity,” said Anthony Selm, Co-President of The Modern Insurance Store. “Integrity’s industry-leading technology also makes it possible for us to further enhance our service offerings and find the right solution for clients every time.”
Integrity’s technology offers agents end-to-end resources to engage with today’s tech-savvy seniors, all through a single integrated platform. MedicareCENTER and LifeCENTER offer agents online quoting and enrollment, as well as simplified plan management. This is enhanced by Ask Integrity™, an AI-powered digital assistant.
Integrity partners share a dedication to Integrity’s core values and its mission to improve the process of securing life, health, and wealth protection for all Americans. They aim to optimize holistic planning and help consumers better prepare for their future.
About Integrity Marketing Group
Integrity, headquartered in Dallas, Texas, is a leading distributor of life and health insurance, and a provider of innovative solutions for wealth management and retirement planning. Through its broad partner network, Integrity helps millions of Americans protect their life, health, and wealth. The company’s proprietary technology expands the insurance and financial planning experience using an omnichannel approach. For more information, visit www.integrity.com.
About The Modern Insurance Store
The Modern Insurance Store is a provider of Medicare, health and life insurance solutions. The Ohio-based agency focuses on simplifying retirement and healthcare decisions. Serving thousands of Americans annually, the agency specializes in guiding people through the complexities of Medicare while also offering tailored health and life insurance solutions. For more information, visit www.ModernInsuranceStore.com.
