emPLE has initiated the ‘Empower HER’ campaign, aligning with the International Women’s Day 2025 theme #AccelerateAction. This initiative aims to enhance the financial security of women-owned businesses and enterprises, thereby supporting local markets.
As part of the campaign, emPLE is providing female entrepreneurs with complimentary 1-year ShopProtect insurance, safeguarding their businesses from unexpected risks. ShopProtect offers accessible and cost-effective coverage, specifically for shop owners, providing a crucial buffer during uncertain periods.
During the campaign’s launch, Labisi Adesokan, emPLE’s chief marketing officer, highlighted the company’s focus on backing women in business, stating, “Female entrepreneurs are the backbone of our economy, yet many operate without a safety net. Through the ‘Empower HER’ campaign, we are taking real action to support them because protecting their businesses means protecting their future. ShopProtect is more than insurance; it’s a promise of stability and confidence in the face of uncertainty.”
The ‘Empower HER’ campaign underlines emPLE’s dedication to financial inclusion and stability, reinforcing their role in bolstering small businesses and fostering long-term economic resilience.
emPLE is a prominent financial services company that offers insurance and investment solutions to retail and corporate clients throughout Africa. Their mission is to empower Africans with innovative financial solutions, helping them gain more freedom, security, and prosperity. The company believes in providing access to financial products and also the knowledge and resources needed for customers to make informed decisions and attain financial independence.
