Westland Insurance has unveiled its new benefits brand, Westland Benefits, in British Columbia, effective April 1, 2025. This launch represents a significant step in Westland’s ongoing growth, consolidating its acquired benefits firms under a unified national brand to better serve businesses across Canada.
Westland Benefits will merge the personalized service and expertise of a boutique advisory firm with the scale, resources, and market influence of one of Canada’s largest insurance brokerages. This provides employers of all sizes with tailored, end-to-end benefits solutions.
Matt Mann has been appointed President of Westland Benefits. Mann’s experience in the benefits space and leadership in the insurance industry will guide the expansion of Westland Benefits across Canada.
“We’re excited to introduce Westland Benefits to BC,” said Jamie Lyons, President & CEO of Westland Insurance. He added, “Bringing these capabilities together under one unified brand, led by Matt, allows us to better serve our clients, compete more effectively in the market, and drive innovation at scale.”
The launch of Westland Benefits will provide a broader suite of solutions, including group life and disability insurance, retirement and savings plans, key person coverage, and holistic wellness programs, to employers across most of Canada. The company plans to expand the Westland Benefits brand nationally, aiming to become a leader in the Canadian benefits space.
“Launching Westland Benefits brand in BC is just the beginning – we’re at a breakthrough stage in terms of developing our national platform,” said Matt Mann. “By bringing together our advisory culture, access to national insurance markets, and deep industry expertise, we’re uniquely positioned to help businesses of all sizes build competitive and high impact benefits programs.”
As part of this transition, Westland Benefits will incorporate the existing operations of Dupuis Langen and Montridge Advisory Group, two firms that have significantly contributed to the company’s success. Clients can expect the same level of dedicated service and expert advice under the new brand.
The introduction of Westland Benefits underscores Westland Insurance’s commitment to helping Canadian businesses navigate the complex benefits landscape. The brand aims to provide organizations with innovative, people-focused solutions designed to improve employee well-being and drive business success. For more information, visit the Westland Benefits website.
About Westland Insurance Group
Westland Insurance Group is one of the largest and fastest-growing insurance brokers in Canada. Trading over $4 billion in premiums, Westland continues to expand across the country. Westland’s brokers provide expertise and advisory-based services across commercial, personal, employee benefits, farm, and specialty insurance segments.
The company’s mission is to protect individuals, businesses, and communities across Canada with trusted advice and tailored insurance solutions. As a Canadian-based company, Westland is dedicated to supporting local communities, Canadian jobs, and a strong economy.
For more information, please visit westlandinsurance.ca.
Jessica Thiessen Westland Insurance Group Ltd. 7782887894 [email protected]
