Simplicity Group Holdings has announced the acquisition of Brokers Edge, a national wholesaler focused on fixed annuities, fixed indexed annuities, and life insurance. The deal brings Brokers Edge founder Rich Hellerich into Simplicity as a partner.
Brokers Edge has over 20 years of experience and a strong reputation for supporting advisors. This acquisition strengthens Simplicity’s position in the annuity and life insurance market. It also aligns with Simplicity’s strategy to deliver client-focused solutions through an ever-expanding network of distribution partners.
“Rich and his team have built a strong business and a tremendous reputation in the annuity and life space, with a well-known dedication to providing advisors and their clients top-level service for over two decades. Their approach aligns with Simplicity’s commitment to working in our clients’ best interests, and we are thrilled to welcome Rich and the entire team to the organization,” said Bruce Donaldson, Partner and CEO of Simplicity.
Rich Hellerich shared his enthusiasm as well: “I have long admired the Simplicity team and could not be prouder to now be part of the nation’s fastest-growing financial services organization. The depth and breadth of the company’s expertise and resources across life insurance, annuities, and securities, combined with the first-class professionals who make up the organization, made the decision to partner very easy. We are eager to work together to expand our life resources for our clients and build ‘One Simplicity.’”
