Alberta Insurance Brokerages Announce Major Merger
Two prominent Alberta-based insurance brokerages, Lloyd Sadd Insurance Brokers and Iridium Risk Services, have announced their merger effective November 1, 2025. The combined entity will become one of Western Canada’s largest full-service insurance brokerages, operating under the Lloyd Sadd name.
The merger creates a powerhouse in Western Canada’s insurance industry, with Lloyd Sadd Specialty – a new division formed from Iridium – focusing on complex and risk-managed client needs. Both firms are part of Navacord, Canada’s large multi-line insurance and financial services brokerage network.
According to company statements, the decision to merge was driven by shared values and a desire to expand service capabilities and technical expertise. Chris Huebner, president & CEO of Lloyd Sadd, emphasized that the merger will “further elevate our ability to meet and exceed the growing expectations and complexity of our clients while supporting communities and local businesses across Alberta and Western Canada.”
The combined firm will offer expanded services including insurance, benefits and pension plans, life and wealth management, and private client solutions. Leadership from both organizations will remain in place, with Huebner continuing as president & CEO, Berto Di Manno becoming executive chairman, and Andy Barker taking on the role of vice president, Lloyd Sadd Specialty.
Berto Di Manno, currently president & CEO of Iridium, stated, “Our success has been predicated on the trust of our clients as a result of the strong technical advice and service delivery that has always been our top priority. That remains unchanged as we join forces with Lloyd Sadd. This partnership opens new horizons for growth and innovation, and we are committed to ensuring our clients benefit from our expanded strength, enhanced technical expertise, and combined team.”
Lloyd Sadd, founded in 1941 and headquartered in Edmonton, Alberta, brings decades of experience to the merger. Iridium, known for its risk management focus and industry specialization, has operated in Alberta for 20 years. The merger represents a significant development in Western Canada’s insurance brokerage landscape.
