AmTrust Financial Services Appoints Bruce Shuman as Chief Marketing Officer
AmTrust Financial Services, Inc., a global specialty property casualty insurer, has announced the appointment of Bruce Shuman as its new Chief Marketing Officer (CMO). In this role, Shuman will lead the company’s marketing strategy and team to enhance brand equity and market presence, supporting multiline sales and distribution growth as well as policy retention.
“We are extremely pleased to welcome Bruce and his depth of marketing expertise,” said Chaya Cooperberg, Chief People and Communications Officer for AmTrust. “Delivering outstanding service and a seamless customer experience across digital and other channels is critical in today’s rapidly evolving marketplace.” Bruce joins AmTrust with over 20 years of experience in insurance and financial services, having previously served as Chief Digital Officer at The Hartford and held leadership roles at Travelers and GE Capital.
“I am excited to join the AmTrust team,” Shuman said. “AmTrust is an innovative, growing insurance carrier dedicated to providing world-class experiences to small businesses and customized risk solutions globally. I look forward to contributing to AmTrust’s broadening brand identity and growth story.”
Shuman earned a bachelor’s degree from James Madison University and an MBA with a concentration in marketing from the University of Connecticut School of Business. He will be based in AmTrust’s New York City office.
AmTrust Financial Services, Inc. is a multinational insurance holding company headquartered in New York, offering specialty property and casualty insurance products including workers’ compensation, business owner’s policy (BOP), general liability, and extended service and warranty coverage.
