Assurity Life Insurance Company Introduces Enhanced Whole Life Insurance Product
LINCOLN, Neb., April 23, 2025 – Assurity Life Insurance Company has launched an enhanced participating Whole Life Insurance product designed to cater to clients at various life stages. The new product features two plan designs, accelerated underwriting up to $1 million, and eligibility for dividends, allowing customers to tailor their coverage according to their goals and insurance needs.
Assurity’s new Whole Life Insurance offers coverage for both individuals and juveniles through a streamlined application process, backed by the company’s mutual organization structure. The product includes two main plans: Whole Life Protect+ Insurance, designed to maximize the death benefit at an affordable cost, and Whole Life Perform+ Insurance, which focuses on cash value accumulation. All plans come with a built-in living benefits feature through the Accelerated Death Benefit Rider, enabling policyholders to access a portion of the death benefit in cases of chronic, terminal, or critical illnesses.
“Permanent life insurance can fit so many needs. We aimed to make it easier for customers to get more out of life with new features and reliable protection,” said Todd Reimers, Assurity’s Chief Distribution Officer. “We also simplified the process for selling and getting approved for coverage with a streamlined application and shortened forms for children.”
The new Whole Life Insurance plans offer various payment options, including limited-pay periods ranging from 10 years to Pay-to-Age 100. Customers can further customize their policies with 11 optional riders, such as the Level Term Rider and Guaranteed Insurability Rider. The minimum face amount for these policies starts at $10,000.
For over 130 years, Assurity has provided stability to American families through accessible insurance solutions. As a mutual organization and Certified B Corporation, the company prioritizes people over profits, ensuring that customers’ interests always come first. By doing so, Assurity continues to build a brighter future for its policyholders.
