Aura vs Identity Guard: Which Identity Protection Service Wins?
Choosing the right identity theft protection service requires finding one that aligns with your specific needs. Aura and Identity Guard are two prominent players in this space, each offering unique features and benefits. This comparison will break down their features, pricing, and performance to help you decide.
Key Features Comparison
Trustworthiness and Reputation
Aura stands out with its clean track record and comprehensive digital security features. Identity Guard, now part of the Aura family, offers reliable protection but has had some customer support issues in the past.
Core Identity Protection Capabilities
Both services offer robust identity monitoring, dark web surveillance, and financial account safeguards. Aura provides consistent credit monitoring across all plans, while Identity Guard reserves some features for higher-tier plans.
Additional Digital Defenses
Aura includes antivirus, VPN, ad blockers, and password management in every plan. Identity Guard focuses on identity monitoring and alerts, with some cybersecurity features available in higher plans.
Ease of Use and Support
Aura offers a modern, user-friendly interface and 24/7 customer support. Identity Guard provides a streamlined experience but with limited support hours.
Financial Health Reports
Aura provides monthly credit scores and annual reports from all three major credit bureaus across all plans. Identity Guard offers similar features but with some limitations on lower-tier plans.
Security and Privacy
Both services prioritize security with features like two-factor authentication. Aura’s parental controls and stronger remediation services give it an edge for families.
Pricing and Plans
Aura offers three main plans: Individual ($12/month), Couple ($22/month), and Family ($32/month). Identity Guard provides tiered plans ranging from $6.67 to $39.99 per month.
Conclusion
Aura takes the lead in this comparison due to its extensive feature set, competitive pricing, and commitment to customer satisfaction. While Identity Guard offers reliable protection, Aura’s comprehensive suite makes it the better choice for most users.

Detailed Comparison and Features
For a more in-depth look at each service, including their features and benefits, continue reading below.
Aura Overview
Aura offers a comprehensive digital security suite including identity theft protection, antivirus, VPN, and parental controls. Their plans are designed for individuals, couples, and families, with prices starting at $9/month with a coupon.
Identity Guard Overview
Identity Guard provides robust identity monitoring and social media oversight. Their tiered plans offer flexibility, with prices starting at $6.67/month. While it lacks some of Aura’s additional features, it remains a strong contender in the identity protection space.
Both Aura and Identity Guard offer 60-day money-back guarantees, allowing you to try their services risk-free.
Final Verdict
While both services have their strengths, Aura’s all-encompassing approach to digital security, combined with its competitive pricing and excellent customer support, make it the preferred choice for comprehensive identity protection.