Aviva has expanded its self-service capabilities for brokers by introducing a new feature that allows them to accept mid-market new business quotes and bind coverage without underwriter involvement. The update to Aviva’s Broker Portal includes an ‘Accept Quote’ button, enabling brokers to complete transactions independently when submissions meet specific criteria.
Key Features and Benefits
Jason Chambers, Aviva’s director of innovation for SME, explained that the new functionality provides brokers with greater control over the final stage of transactions. “When a submission meets the relevant criteria, the quoted price appears alongside an ‘Accept Quote’ button. Once accepted, the policy number is confirmed, and documents are instantly available in E-docs,” Chambers said.
The enhancement aims to streamline workflow by eliminating the need for underwriter interaction in standard cases. According to Chambers, this supports brokers’ ability to manage business according to their own terms and timelines.
Broader Industry Trends
The development reflects growing broker appetite for automation and faster tools. Aviva’s latest Broker Barometer survey revealed that 85% of brokers are interested in using automation in their operations. More than half of these respondents are using automation to gain a competitive edge and improve client service.
The survey also showed a significant increase in the use of generative AI technologies, with 48% of brokers reporting deployment of GenAI to enhance client experiences. One notable application has been in streamlining mid-term adjustments, where 70% of such changes are now completed on the same day – a process significantly accelerated by automation tools.
Industry Challenges and Responses
Aviva’s Broker Barometer has consistently shown growing interest in digital and automated solutions among brokers. The latest survey highlighted that 37% of brokers believe faster quote delivery would improve insurer service, while 36% pointed to increased technology use as a key area for enhancement.
The surveys also revealed concerns about underinsurance among clients. According to Aviva’s insights, 68% of brokers suspect their clients are underinsured, with an average shortfall estimated at £399,667. In response, Aviva has been enhancing tools like its Commercial Intelligence Tool, which uses data-driven prompts to flag potential underinsurance and help brokers discuss appropriate coverage levels with clients.
“We want to be visible, responsive, and deliver flawlessly for brokers. The introduction of the ‘Accept Quote’ feature is the latest example of delivering on this ambition,” Chambers concluded.
