AXA Retail has launched a partnership with Women’s Aid and Smart Works to support customers in the UK who are experiencing domestic abuse. The initiative provides access to specialist services that can assist individuals in leaving abusive situations and rebuilding their lives.
The collaboration allows AXA car and home insurance customers affected by domestic abuse to connect with support from both charities. Services include personalised assistance through Women’s Aid, access to a support fund provided by AXA, and help from Smart Works with employment readiness and financial independence.
Nikki Bradley, director of services at Women’s Aid, emphasised the importance of joint efforts in supporting survivors of domestic abuse. “Ending domestic abuse requires effort from across society, so Women’s Aid are proud to be working with AXA on this project protecting survivors. We know how important it is that survivors of domestic abuse receive the right support the first time they ask for it,” she said.
Anna Hemmings, CEO of Smart Works, highlighted the crucial role of financial independence in long-term recovery. “We support women referred to us by providing the clothing, coaching, and confidence that can make all the difference in securing employment. Finding a job is often a vital step towards financial independence,” she explained.
AXA Retail has trained a dedicated team to handle sensitive cases and help customers make necessary changes to their insurance policies. Women’s Aid will offer tailored support plans that may include financial assistance to help survivors leave and remain out of abusive environments, while Smart Works will provide practical employment support, including CV preparation, interview coaching, and access to professional clothing.
Alain Zweibrucker, AXA Retail CEO, stated that the partnership reflects the company’s focus on offering support when it is most needed. “With so many people across the UK affected by domestic abuse, it’s clear there is a need to provide support in this area. At AXA, protecting what matters most is central to what we do. Working with Smart Works and Women’s Aid is the first step in our commitment to supporting those affected by domestic abuse,” he said.
The initiative comes as statistics show that 2.3 million adults experienced domestic abuse in England and Wales in 2024, with fewer than one in 10 women and children affected accessing refuge or community-based services. AXA said the initiative will be expanded further through 2025.
