Canara HSBC Life Insurance Appoints Jasprit Bumrah and Sanjana Ganesan as Brand Ambassadors
Canara HSBC Life Insurance Company Limited has announced the onboarding of India’s fast-bowling sensation Jasprit Bumrah and acclaimed sports presenter Sanjana Ganesan as brand ambassadors. This partnership embodies the brand’s core philosophy of being a ‘Promises Ka Partner’ – a dependable ally who stands by customers as they plan, protect, and pursue their life goals.
The brand sees a shared journey with Jasprit and Sanjana built on trust, responsibility, and commitment – values that are central to excellence in their respective fields and in life insurance. The real-life couple exemplifies the spirit of being there when it matters, just like a true ‘Promises Ka Partner.’
Rishi Mathur, Chief Distribution Officer- Alternate Channels and Chief Marketing Officer, Canara HSBC Life Insurance, commented, “Life insurance, at its core, is a promise to stand by someone not just in the good times, but through every life stage. Jasprit and Sanjana embody this ethos in a way that feels both natural and inspiring.”
Jasprit Bumrah stated, “I believe that every promise you make comes with responsibility. Sanjana and I have always believed in planning ahead and supporting each other through every phase. That’s why partnering with Canara HSBC Life Insurance feels like a natural fit.”
Sanjana Ganesan added, “To me, being a partner means being dependable – not just when it’s convenient, but when it truly counts. That’s what drew me to Canara HSBC Life Insurance and their ‘Promises Ka Partner’ philosophy.”
Jasprit Bumrah’s consistency and quiet resilience mirror the trust customers place in Canara HSBC Life Insurance. Sanjana brings a voice of credibility and connection, traits foundational to the brand’s communication. Together, they help bring the brand to life in an authentic, relevant, and deeply aligned way with their target audience.
The brand will soon launch a series of integrated campaigns and storytelling-led initiatives anchored in this partnership, aimed at deepening engagement across key customer segments.
