Cleveland Browns Launch 2025 Season of Barking Backers Fan Club
The Cleveland Browns have announced the launch of the 2025 season of ‘Barking Backers,’ their beloved fan club for dogs, presented by Milk-Bone in association with Embrace Pet Insurance and Pet Supplies Plus. This marks the fourth season of the program, which was first introduced in 2022.
According to Brent Rossi, Senior Vice President of Marketing & Media at Haslam Sports Group, “Launching a new season of Barking Backers speaks to how impactful this club has been for Browns fans. With programs such as this, we aim to continue to engage our fans in exciting new ways while offering unique experiences to create even more unforgettable moments.”
The fourth season of Barking Backers offers both free and premium memberships for dog owners who want to connect their pets to the Dawg Pound through unique merchandise and experiences. The refreshed premium membership kits include a collectible dog tag, bucket hat, bowtie, Milk-Bone products, an Embrace Pet Insurance emergency kit, and a Pet Supplies Plus lick mat, all packaged in a commemorative box. Premium members also have the opportunity for their dog to be featured as the Barking Backers ‘Dog of the Month.’ Both membership options include custom certificates, quarterly newsletters, and invitations to in-person events.
The enhanced in-person events for the 2025 season include Turf & Tails (a premium members-only event in Summer 2025), Howl-O-Ween (Fall 2025), and Jingle Paws (Winter 2025). Since its successful launch in 2022, Barking Backers has grown to become the largest dog fan club in all professional sports, with over 20,000 members. The program has also raised over $16,000 for Canine Assistants, a dog-centric philanthropic organization.
This year, the Browns have introduced a new ‘gifting’ feature, allowing fans to purchase Premium Memberships for furry friends as gifts for their owners. For more information on Barking Backers and to join the dog fan club, fans can visit BarkingBackers.com.
