Direct Connection Advertising & Marketing Launches Dedicated Insurance Industry Events Division
SAN FRANCISCO BAY AREA, Calif., February 25, 2025 /PRNewswire/ — Direct Connection Advertising & Marketing, a full-service agency specializing in the insurance industry, has announced the launch of a dedicated division focused on planning and executing in-person events. This expansion aims to provide comprehensive event management services, including virtual components, to insurance wholesalers, carriers, insurtechs, vendors, and retail agencies.
The new division will be led by Kristen Nevins, CDMP, the agency’s Director of Marketing & Events, who brings a strong track record in event planning. Over the last five years, Nevins has managed several key events for the California Insurance Wholesalers Association (CIWA), consistently increasing attendance, member value, and revenue.
Nevins also spearheaded the growth of the Northern California Insurance Professionals Ski Day event, a networking opportunity that also benefits charity.
“Our mission is to create dynamic event environments where meaningful business relationships can thrive,” said Kristen Nevins. “We know successful events drive revenue growth through both existing and new connections. By designing experiences that build authentic relationships, we help clients achieve tangible business results and forge valuable industry partnerships.”
The new division offers a variety of services, from large-scale, multi-day conferences to smaller incentive trips customized to align with clients’ values and goals, whether building industry connections or showing appreciation for key customers.
“This expansion reflects a natural evolution of our services and demonstrates our commitment to meeting the specialized needs of the insurance industry,” said Anita Nevins, Founder and Co-CEO of Direct Connection. “Our past success in creating impactful events with measurable results has confirmed the strong demand for dedicated insurance industry event planning services.”
Direct Connection’s event planning services can be enhanced with virtual components to extend reach and engage with a wider audience while still delivering the personal connections achieved at in-person events.
For more information, visit directconnectionusa.com/events.
About Direct Connection Advertising & Marketing
Direct Connection is a full-service marketing and communications firm specializing in strategies for the insurance industry since 2003. Visit directconnectionusa.com to learn more.
Media Contact
Erin Dwyer, Direct Connection Advertising & Marketing 707-898-0924 [email protected]
