Earnix, a leading software-as-a-service (SaaS) provider, has signed a definitive agreement to acquire Zelros, a Paris-based insurtech company specializing in artificial intelligence (AI) solutions for the insurance industry. While financial details of the deal remain undisclosed, the acquisition is set to bolster Earnix’s AI capabilities.
Key Highlights of the Acquisition
The combined entity will offer insurance providers a powerful tool to present the right offers at the right price and time, leveraging Earnix’s advanced predictive AI platform and Zelros’s generative AI recommendations engine. This integration aims to enhance decision-making at scale in regulated environments for pricing and product managers, underwriters, and agents. The ultimate goal is to achieve higher conversion rates while improving customer engagement and satisfaction.
Enhanced AI Capabilities
- The joint offering provides precise decision-making at scale in regulated environments.
- It targets pricing and product managers, underwriters, and agents.
- The technology aims to result in higher conversion rates with better customer engagement and satisfaction.
Both Earnix and Zelros have supported major insurers and banks globally, including Aviva, AXA, BPCE, IAG, Generali, Matmut, Santander, and Tokio Marine. The acquisition strengthens Earnix’s presence in France by establishing a key development center in the country.
Industry Impact
“We are pleased to announce Earnix’s acquisition of Zelros, a strategic move that reaffirms us as the technology leader driving responsible AI innovation,” said Robin Gilthorpe, CEO of Tel Aviv-based Earnix. “We are excited about this new chapter and the immense potential it unlocks for our customers and partners.”
Damien Philippon, co-founder and CEO of Zelros, added, “With the integration of our leading predictive and generative AI capabilities, we aim to reshape the customer experience by providing personalized, data-driven interactions that build confidence and drive retention.”
About the Companies
Earnix has been innovating for insurers and banks since 2001, with customers in over 35 countries across six continents. Zelros, founded in 2016, is a B2B software vendor that develops AI solutions for insurance and banking players. The acquisition is expected to drive innovation in the insurance and banking sectors by leveraging the combined AI capabilities of both companies.
