Empire Life Introduces New Investment Options
KINGSTON, ON, May 12, 2025 – The Empire Life Insurance Company has launched four new segregated funds within its Guaranteed Investment Fund (GIF) contract, designed to help customers build wealth through enhanced portfolio diversification. The new additions include two funds featuring Fidelity asset allocation solutions: the Empire Life Fidelity Global Income Portfolio GIF and the Empire Life Fidelity Global Growth GIF.
Two other new funds have been introduced: the Empire Life Fidelity InsightsTM GIF and the Empire Life Fidelity Multi-Asset Innovation GIF. The Empire Life Fidelity InsightsTM GIF, managed by Will Danoff with nearly 40 years of experience, focuses on companies undergoing strategic change with potential for accelerated earnings growth. The Empire Life Fidelity Multi-Asset Innovation GIF is a balanced fund that provides dynamic exposure to innovative growth-focused companies while maintaining stability through multi-sector fixed income securities, managed by March Schmell.
All four funds are powered by Fidelity Investments Canada, a renowned global investment manager. “We’re committed to offering intelligent investment solutions to Canadian investors and identifying the best market opportunities,” said Paul Holba, Senior Vice-President and Chief Investment Officer. “By leveraging Fidelity’s expertise, we’re expanding our lineup to help investors and advisors build diversified portfolios that reduce risk and build wealth.”
To learn more about these new investment options, investors can contact their advisor or visit empire.ca/our-funds/prices-performance.
Important Information
- Empire Life and Empire Life logo are registered trademarks of The Empire Life Insurance Company.
- Fidelity and Fidelity Investments Canada are registered trademarks of 483 Bay Street Holdings LP, used with permission.
- Policies are issued by The Empire Life Insurance Company.
- A description of key features is contained in the Information Folder for the product.
- Investments in Segregated Funds are at the risk of the contract owner and may fluctuate in value.
About Empire Life
Established in 1923, Empire Life provides individual and group life and health insurance, investment, and retirement products. As of December 31, 2024, Empire Life had $19.7 billion in total assets under management. For more information, visit empire.ca or follow @EmpireLife on social media.
