InsurancePadosi Unveils Rebrand as INKA, Targeting Nationwide Insurance Access
Jodhpur, Rajasthan, India – March 3: InsurancePadosi, a pioneering insurtech platform, has officially rebranded as INKA. This strategic move aligns with the company’s ambitious expansion plan to democratize access to personalized insurance solutions throughout India.
The rebrand reflects a significant step in the company’s mission to enhance accessibility and awareness by simplifying health and term life insurance. INKA provides tailored solutions designed to cater to the evolving needs of modern consumers.
The name “INKA,” derived from a Hindi word meaning “mine” or “yours,” underscores the brand’s dedication to prioritizing individual needs and delivering meaningful protection. The new logo, which features brackets, symbolizes protection and customization, reinforcing INKA’s commitment to trust and transparency.
Vaibhav Kathju, CEO of INKA, explained the rationale behind the rebranding, saying, “India’s insurance market faces significant challenges, including trust deficits, information gaps, and choice overload. INKA seeks to address these issues by eliminating the confusion through personalization. We help build trust and simplify decision-making for consumers, allowing them to make a decision that truly protects what matters the most. Insurance is not a one-size-fits-all product–it is deeply personal and must align with each individual’s unique goals and circumstances. Our rebranding to INKA reflects this commitment to delivering solutions that truly make a difference.”
Selecting the right insurance policy often overwhelms consumers, leading to underinsurance or mismatched coverage. INKA leverages proprietary AI-driven analysis to simplify this process, evaluating factors such as family details, credit profiles, and demographics. This allows the platform to offer hyper-personalized coverage recommendations in less than a minute. This data-driven approach ensures users receive optimal coverage without navigating complex policies and fine print.
Since its launch in 2023, the INKA Insurance Report has achieved remarkable success, boasting a high 98% satisfaction rate. This success demonstrates the platform’s capability to simplify complex insurance decisions and build trust with its expanding user base.
Looking ahead, INKA aims to raise consumer awareness of insurance benefits while reducing the time required for decision-making. The company also plans to expand its offerings across other segments of the insurance ecosystem. To drive this vision, Inka has appointed Ankit Bareja, the former Co-Founder and CEO of PM School, as Chief Product Officer.
About INKA
Founded by Vaibhav Kathju, Abhay Singh, and Gaurav Gupta, INKA was created to simplify and democratize insurance access. The platform offers a unique AI-driven tool, the Inka Insurance Report (IIR), which provides personalized insurance recommendations in just 60 seconds. By utilizing advanced analytics, INKA aims to bridge the gap between customers and the right insurance policies, making the buying process seamless and transparent.
Vaibhav Kathju, with over two decades of industry experience, leads the company as CEO. Abhay Singh, COO, brings expertise in managing high-value operations. Gaurav Gupta, CTO, oversees the platform’s technological innovation. Inka is committed to empowering informed decision-making and transforming the insurance buying experience in India.
