Integrity and The Modern Insurance Store Announce Strategic Partnership
DALLAS, March 11, 2025 /PRNewswire/ — Integrity Marketing Group, a major distributor of life and health insurance and retirement planning solutions, has partnered with The Modern Insurance Store. This independent marketing organization, based near Cincinnati, Ohio, is led by Daniel Farlow and Anthony Selm. The financial details of the partnership were not disclosed.
“It is an honor any time dedicated, service-oriented teams like The Modern Insurance Store partner with Integrity. Anthony, Daniel and their entire team bring a commitment to service and transparency that is perfectly in sync with our core values,” stated Bryan W. Adams, Co-Founder and CEO of Integrity.
The Modern Insurance Store focuses on helping clients who are new to Medicare by offering education and assistance in plan selection. In addition to Medicare plans, they also offer health and life insurance. The company is involved in community service and upholds high ethical standards.
“Integrity and The Modern Insurance Store are closely aligned in both values and vision, making this partnership a consistent fit with our growth trajectory,” said Daniel Farlow, Co-President of The Modern Insurance Store. “An Integrity partnership offers us the scalability and solutions needed to sustain growth and new opportunities to provide even more people with security and peace of mind. We’re thrilled to utilize the strength of Integrity’s platform to continue our mission to serve, and we look forward to building greater success together.”
“Integrity’s industry-leading technology also makes it possible for us to further enhance our service offerings and find the right solution for clients every time. It’s refreshing to work with partners who share our commitment to honesty and transparency — with Integrity, our future is brighter than ever!” echoed Anthony Selm, Co-President of The Modern Insurance Store.
Integrity’s platform offers agents resources to engage with tech-savvy seniors more effectively. MedicareCENTER and LifeCENTER provide online quoting, enrollment, and plan management. These are enhanced by Ask Integrity™, an AI-powered digital assistant. The Modern Insurance Store will also leverage Integrity’s data and analytics, leadership guidance, and marketing capabilities.
Integrity and its partners aim to improve the process of securing life, health, and wealth protection for all Americans. They provide a range of solutions to help consumers prepare for the future.
About Integrity
Integrity, headquartered in Dallas, Texas, is a major distributor of life and health insurance and offers wealth management and retirement planning solutions. Integrity utilizes an omnichannel approach to connect with its clients, providing services in person, over the phone, and online. The proprietary technology helps improve the insurance and financial planning experience for all involved. More information can be found at www.integrity.com.
About The Modern Insurance Store
The Modern Insurance Store, based in Ohio, is a provider of Medicare, health, and life insurance solutions. The agency assists retirees, small business owners, and self-employed individuals in finding insurance coverage. They offer consultations, phone support, and online resources to help ensure every client receives expert guidance and customized coverage options. For more information, visit www.ModernInsuranceStore.com.
