Integrity Marketing Group and The Modern Insurance Store Announce Strategic Partnership
DALLAS, March 11, 2025 /PRNewswire/ — Integrity Marketing Group, a leading distributor of life and health insurance, and provider of wealth management and retirement planning solutions, has announced a partnership with The Modern Insurance Store. Based near Cincinnati, Ohio, The Modern Insurance Store is an independent marketing organization led by Daniel Farlow and Anthony Selm. Financial details of the partnership were not disclosed.
Integrity’s CEO, Bryan W. Adams, expressed enthusiasm for the partnership: “It is an honor any time dedicated, service-oriented teams like The Modern Insurance Store partner with Integrity. Anthony, Daniel and their entire team bring a commitment to service and transparency that is perfectly in sync with our core values.” Adams added that Integrity’s technology and support services will equip The Modern Insurance Store to “drive growth, enhance agent productivity and deliver solutions that best fit client needs.” The ultimate goal is to “create brighter futures for families across the country.”
“Integrity and The Modern Insurance Store are closely aligned in both values and vision, making this partnership a consistent fit with our growth trajectory,” said Daniel Farlow, Co-President of The Modern Insurance Store.
The Modern Insurance Store specializes in assisting individuals new to Medicare, offering education, support, and a streamlined plan selection process. In addition to Medicare plans, the firm provides health and life insurance to help families achieve greater financial security. They are also committed to community involvement and ethical business practices.
Anthony Selm, Co-President of The Modern Insurance Store, highlights their commitment to clients: “Though our reach is nationwide, our team serves with the mindset of being the ‘neighborhood agent’ who offers clients direct access to products and services with complete integrity.” The partnership with Integrity will enable them to enhance their service offerings and find the right solutions for clients.
Integrity provides agents with a comprehensive platform, featuring MedicareCENTER and LifeCENTER, which offer online quoting, enrollment, and plan management capabilities. Additionally, Ask Integrity™, an AI-powered digital assistant, provides real-time support and recommendations. The Modern Insurance Store will also benefit from advanced data and analytics, leadership guidance, and cutting-edge marketing resources through this partnership.
Integrity and its partners aim to improve processes for securing life, health, and wealth protection for all Americans. According to the company, their expertise is used to “optimize holistic planning and help consumers better prepare for the good days ahead.”
About Integrity Marketing Group
Integrity, headquartered in Dallas, Texas, is a distributor of life and health insurance and provides wealth management and retirement planning solutions. Integrity’s partners help millions of Americans protect their life, health, and wealth using an omnichannel approach. The company also develops and markets products with carrier partners across a nationwide distribution network.
About The Modern Insurance Store
The Modern Insurance Store, based in Ohio, provides Medicare, health, and life insurance solutions. The agency focuses on simplifying decisions about retirement and healthcare. Their services include in-person consultations, phone support, and online resources to ensure clients receive expert guidance and tailored coverage options, using a customer-first approach.
