LIC Bags Guinness World Record for Life Insurance Policies Sold in 24 Hours
Life Insurance Corporation of India (LIC) has earned a Guinness World Record for selling the highest number of life insurance policies in 24 hours. On January 20, 2025, LIC’s extensive network of 4,52,839 agents successfully issued 5,88,107 policies across India, as part of the ‘Mad Million Day’ initiative led by MD and CEO Siddhartha Mohanty.
The achievement was driven by the corporation’s dedicated agency network and reflects LIC’s commitment to providing financial protection to customers and their families. Mohanty appealed to every agent to complete at least one policy on ‘Mad Million Day,’ resulting in this monumental effort that established a new global benchmark for agent productivity in the life insurance industry.
“It is a powerful validation of the relentless dedication, skill, and tireless work ethics of our agents,” LIC stated. The corporation thanked customers, agents, and employees for making ‘Mad Million Day’ historic. This record attempt was verified by Guinness World Records, recognizing the extraordinary performance of LIC’s agents within a single day.
