Life Insurance Corporation of India Achieves Guinness World Record
New Delhi: The Life Insurance Corporation of India (LIC) has earned a Guinness World Record for selling the highest number of life insurance policies in 24 hours. On January 20, 2025, a total of 4,52,839 LIC agents successfully issued 5,88,107 life insurance policies across India, setting a new global benchmark for agent productivity in the life insurance industry.
This achievement was the result of an initiative by LIC MD and CEO Siddhartha Mohanty, who appealed to every agent to complete at least one policy on ‘Mad Million Day.’ Mohanty thanked customers, agents, and employees for making the event historic, stating, “It is a powerful validation of the relentless dedication, skill, and tireless work ethic of our agents.”
The Guinness World Record verifies LIC’s extraordinary performance on that day, recognizing the corporation’s deep commitment to providing vital financial protection to customers and their families. This monumental effort demonstrates the effectiveness of LIC’s dedicated agency network and its ability to achieve remarkable feats when mobilized towards a common goal.
As India’s leading life insurance provider, LIC continues to set new standards in the industry. The ‘Mad Million Day’ initiative not only resulted in a Guinness World Record but also underscored the organization’s mission to secure the financial futures of millions of Indians.
