Government-Owned Insurer Achieves Guinness World Record
The Life Insurance Corporation of India (LIC) has earned a Guinness World Records title for selling the most life insurance policies in 24 hours. This achievement was verified by Guinness World Records and recognizes the extraordinary performance of LIC’s dedicated agency network on January 20, 2025.
On that day, 452,839 LIC agents successfully completed and issued an impressive 588,107 life insurance policies across India, establishing a new global benchmark for agent productivity in the life insurance industry within a 24-hour period. The corporation stated that they were “absolutely thrilled” to receive this prestigious record, which validates the dedication, skill, and work ethic of their agents.
LIC’s CEO and MD, Siddhartha Mohanty, initiated the record attempt through an appeal to every agent to complete at least one policy on “Mad Million Day” — January 20, 2025. Mohanty thanked insurance buyers, agents, and employees for making the day historic, as their performance has now been recognized by Guinness World Records.
This achievement reflects LIC’s commitment to providing vital financial protection to customers and their families. The record-breaking effort demonstrates the corporation’s mission in action and highlights the impact of their agents’ hard work.
