Close Menu
Insurance Journal – Property Casualty Insurance News

    Subscribe to Updates

    Get the latest creative news from FooBar about art, design and business.

    What's Hot

    How the Next Financial Crisis Starts

    July 4, 2025

    Insurance Underwriter Title Resources Group Appoints Natasha Branch as VP of Education and Underwriting Counsel

    July 4, 2025

    Supreme Court Rejects Challenge to Obamacare Preventive Care Coverage

    July 4, 2025
    Facebook X (Twitter) Instagram
    Insurance Journal – Property Casualty Insurance NewsInsurance Journal – Property Casualty Insurance News
    Facebook X (Twitter) Instagram
    SUBSCRIBE
    • Home
    • Business Insurance
    • Identity Protection
    • Life Insurance
    • Pets Insurance
    • Property Insurance
    • Vevehicle Insurance
    Insurance Journal – Property Casualty Insurance News
    Home ยป Life Insurance Crisis: Middle-Class Families Left Underprotected
    Life Insurance

    Life Insurance Crisis: Middle-Class Families Left Underprotected

    insurancejournalnewsBy insurancejournalnewsMay 30, 2025No Comments3 Mins Read
    Facebook Twitter Pinterest LinkedIn Tumblr Reddit WhatsApp Email
    Share
    Facebook Twitter LinkedIn Pinterest WhatsApp Email

    The Declining Face of Life Insurance in America

    A growing crisis has been unfolding in the US life insurance industry over the past few decades. According to a 2024 study by LIMRA, an industry trade group, life insurance ownership has dropped significantly from 72% in 1976 to 51% in 2024, particularly affecting middle-class families. This decline has left a staggering 102 million American adults under-protected, exposing their families to financial ruin in case of unexpected tragedy.

    Jake Tamarkin
    Jake Tamarkin

    Jake Tamarkin, CEO of Everyday Life Insurance, attributes this trend to the industry’s shift away from serving middle-class clients. “It’s simply more profitable for traditional agents to focus on wealthy clients,” Tamarkin explains. “Consequently, the industry has moved away from serving those who need life insurance the most.” The decline began about 50 years ago when companies abandoned door-to-door sales without replacing it with an effective outreach model.

    Middle-class families, often part of the “sandwich generation,” juggling mortgages, childcare, and caring for aging parents, are particularly vulnerable. Life insurance acts as a crucial safety net for these families, yet they are the least likely to have coverage. “When you’re balancing the care of kids and parents simultaneously, the financial impact of losing income can be devastating across generations,” Tamarkin emphasizes.

    In response to this crisis, Everyday Life Insurance is pioneering a new model focused on accessibility, transparency, and convenience for the middle market. Their AI-powered platform helps customers find customized insurance policies 24/7 without needing appointments or aggressive sales tactics. While offering a self-service model, human support remains available for those who prefer it.

    The company is challenging the misconception that life insurance is unaffordable for middle-class families. Tamarkin notes that commission-driven agents often guide customers towards costly products. In contrast, Everyday Life Insurance operates independently, offering affordable and high-value policies from a selection of top insurers.

    “There’s no law that says an agent has to sell you the cheapest policy, and often, they won’t,” Tamarkin states. “We provide access to what we believe are the best insurers so you can choose the plan that best fits your needs.” This transparent approach has earned the company high ratings and trust across the US.

    Everyday Life Insurance’s mission is to make life insurance accessible again for those who need it most. “We’re not here to build portfolios for the top 1%. Our goal is to help families navigate their worst moments,” Tamarkin concludes. “That is the kind of life insurance that matters, and we are restoring it for the people who need it the most.”

    financial protection life insurance middle class
    insurancejournalnews
    • Website

    Related Posts

    How the Next Financial Crisis Starts

    July 4, 2025

    Insurance Underwriter Title Resources Group Appoints Natasha Branch as VP of Education and Underwriting Counsel

    July 4, 2025

    Supreme Court Rejects Challenge to Obamacare Preventive Care Coverage

    July 4, 2025
    Leave A Reply Cancel Reply

    Don't Miss

    How the Next Financial Crisis Starts

    By insurancejournalnewsJuly 4, 20250

    The Financial Times offers various subscription plans to access quality journalism, including the FT Edit app and exclusive newsletters.

    Insurance Underwriter Title Resources Group Appoints Natasha Branch as VP of Education and Underwriting Counsel

    July 4, 2025

    Supreme Court Rejects Challenge to Obamacare Preventive Care Coverage

    July 4, 2025

    Pioneers in Autonomous Vehicle Insurance Poised for Growth as Industry Evolves

    July 4, 2025
    Stay In Touch
    • Facebook
    • Twitter
    • Pinterest
    • Instagram
    • YouTube
    • Vimeo
    Our Picks

    How the Next Financial Crisis Starts

    July 4, 2025

    Insurance Underwriter Title Resources Group Appoints Natasha Branch as VP of Education and Underwriting Counsel

    July 4, 2025

    Supreme Court Rejects Challenge to Obamacare Preventive Care Coverage

    July 4, 2025

    Pioneers in Autonomous Vehicle Insurance Poised for Growth as Industry Evolves

    July 4, 2025

    Subscribe to Updates

    Get the latest creative news from SmartMag about art & design.

    Demo
    New

    Montana Eyes Workers’ Comp for First Responders with PTSD

    February 24, 2025

    Best Home and Auto Insurance Deals for Veterans

    February 24, 2025

    Pennsylvania Insurance Department: Protecting Consumers and Regulating the Insurance Market

    February 24, 2025
    Categories
    • Business Insurance (1,819)
    • Identity Protection (522)
    • Life Insurance (1,725)
    • New (5,587)
    • Pets Insurance (517)
    • Property Insurance (985)
    • Vevehicle Insurance (463)

    How the Next Financial Crisis Starts

    By insurancejournalnewsJuly 4, 20250
    Facebook X (Twitter) Instagram Pinterest
    © 2025 Insurance Journal News. Designed by Insurance Journal New.

    Type above and press Enter to search. Press Esc to cancel.