LifeLock is an identity theft protection service offered by Norton, a well-known digital security company. The service provides various plans with different features, including credit monitoring, dark web monitoring, and identity restoration specialists. However, Business Insider’s review found LifeLock to be underwhelming and expensive compared to its competitors.
Key Features and Pricing
LifeLock offers three plans: Standard, Advantage, and Ultimate Plus. The Standard plan costs $11.99 monthly or $89.99 for the first year, then $124.99 upon renewal. The Advantage plan costs $22.99 monthly or $179.88 for the first year, then $239.99 upon renewal. The Ultimate Plus plan costs $34.99 monthly or $239.88 for the first year, then $339.99 upon renewal.
Pros and Cons
Pros:
- Offers significant insurance for identity theft-related losses on higher-tier plans
- Well-established company with a recognizable name
- Dark web monitoring identifies personal information on dark websites
Cons:
- Initial promotional pricing increases significantly after the first year
- Lower-tier plans have limited credit monitoring and features
- Some users report issues with customer support
Comparison with Alternatives
LifeLock is compared to other identity theft protection services like Aura, Identity Guard, and IdentityForce. Aura offers comprehensive identity protection at competitive pricing, while IdentityForce provides robust cybersecurity features. Identity Guard offers flexible family plans and a well-reviewed mobile app.
Conclusion
While LifeLock is a recognizable brand, its service falls short compared to competitors. However, when bundled with Norton’s cybersecurity features through Norton 360, LifeLock becomes more valuable. Consumers should consider alternatives like Aura or IdentityForce for more comprehensive protection at competitive prices.
Alternatives Comparison
Consumers should carefully evaluate these options based on their specific needs and budget.
