Bandhan Life Insurance has announced the appointment of Maneesh Mishra as its new Chief Product and Marketing Officer (CPO & CMO). Mishra will be responsible for the company’s product design, management, and marketing efforts, which are key to driving growth and innovation within the organization.
Mishra brings over 23 years of experience in the life insurance sector to Bandhan Life. His extensive background includes expertise in product development, sales strategies, and corporate sales. Notably, he has a strong track record in strengthening bancassurance and distribution partnerships at companies like IndiaFirst Life Insurance and HDFC Life. At these firms, Mishra successfully spearheaded several new product initiatives and sales strategies.
Satishwar B., MD & CEO of Bandhan Life Insurance, expressed his enthusiasm, stating, “We’re thrilled to welcome Maneesh. His deep understanding of product lifecycle management and innovation will be invaluable as we expand our reach and drive customer-centric solutions. With Maneesh on board, we are confident in driving sustainable growth and delivering exceptional value to our customers.”
Bandhan Life Insurance has recently achieved several significant milestones, including expanding its workforce to over 1,000 employees by December 2024. The company inaugurated a new office in Kolkata and has also strengthened its presence across North and East markets, leveraging its network of 1,700 Bandhan Bank branches. Furthermore, the company is broadening its product range to include innovative offerings such as ULIPs, term plans, and various savings products to better serve its growing customer base.
Mishra’s expertise will be crucial in advancing the company’s customer-focused insurance solutions during this period of rapid expansion.
Maneesh Mishra commented on his appointment, saying, “I’m excited to join Bandhan Life at this important growth stage. The company’s customer-centric approach and focus on innovation presents multiple opportunities to grow. I look forward to collaborating with the team to create long-term value for our customers.”
Beyond his professional achievements, Mishra is a passionate sports enthusiast who enjoys watching and playing football and cricket. He also has a keen interest in reading, travelling, and exploring new cuisines.
