New Vision Insurance, a rapidly growing insurance company in Georgia, has been recognized with the esteemed Golden Brand award in the ‘Dynamically Developing Brand’ category. Since its inception in 2020, the company has prioritized customer satisfaction and leveraged modern digital technologies to streamline its services, setting it apart in the Georgian insurance market.
The company’s diverse range of insurance products caters to both individuals and corporations, ensuring that clients across various demographics find suitable coverage. Rooted in the mission of its founding entity, New Vision University, the company is committed to enhancing community well-being through education, research, and innovation.
Zurab Stambolishvili, General Director of New Vision Insurance, attributed the Golden Brand award to the company’s strategic shift towards a more rigorous risk management strategy adopted about three years ago. This change has enabled the company to achieve consistent growth and financial stability. ‘We believe that winning the Golden Brand award reflects our commitment to this new approach,’ Stambolishvili stated.
When asked about the inspiration behind the founding of New Vision Insurance, Stambolishvili explained that the company’s mission is to make insurance an essential part of everyday life by helping people understand its value in protecting against unforeseen risks. The company aims to innovate and adapt insurance solutions to meet evolving customer needs and risk landscapes.
The most popular types of insurance among Georgians include health coverage, car insurance, and mandatory insurance products such as travel insurance and professional liability insurance. In 2024, New Vision Insurance collected premiums totaling 20 million GEL, resulting in a net profit of over 3 million GEL. The company focuses on long-term stability rather than pursuing a large market share, with a strategy that includes diversifying its portfolio and client base.
New Vision Insurance has expanded its presence in Georgia by opening a representative office in Kutaisi and a service center in Poti, and strengthening its regional presence in Javakheti. The company has also partnered with one of the world’s largest reinsurers to enhance its financial stability and security for customers.
Customer satisfaction is a top priority for New Vision Insurance, with the company investing significantly in employee training to ensure fairness and precision in its services. The company strives to act in the best interests of its customers, often prioritizing their needs in challenging situations.
