OneDegree, a pet insurance company, has launched a new app called ‘Pawbook: Diary for Cat & Dog’ to provide a comprehensive pet care experience. The app offers a range of features including free online veterinary consultations, a unique pet MBTI personality test, and seamless integration with pet insurance services.
Key Features of Pawbook
The app is designed primarily for cat and dog owners in Hong Kong, particularly those seeking complete pet care solutions. It appeals to tech-savvy individuals who want to record their pets’ funny stories, track health metrics, access veterinary advice, and engage with social features like the pet MBTI test.
Pet Journal and Health Tracking
‘Pawbook’ allows owners to maintain a dedicated pet journal, recording their pets’ growth milestones and cherished memories. The app also encourages daily tracking of health metrics such as water intake, food consumption, weight, and sleep duration. This data is automatically converted into visual charts, displaying trends in weight, hydration, and activity levels, enabling owners to detect potential health issues early.
Online Veterinary Consultations
The app provides online vet consultations with qualified veterinarians, allowing owners to ask about health or behavioral concerns and receive professional advice at any time.
Pet MBTI Test
One of the app’s highlights is the MBTI test for pets. After entering basic pet details and answering a few simple questions, owners can discover their pet’s personality type, complete with traits and health tips. The results can be shared on social media, connecting owners with others who have similar pets.
Integration with Insurance Services
The app integrates directly with OneDegree’s insurance platform, enabling users to manage policy details within the application. This streamlined approach simplifies insurance administration while providing holistic pet healthcare management.
Measuring Success and Future Plans
OneDegree plans to track key metrics such as member growth, Monthly Active Users (MAU), social media activity, and vet consultation usage to measure the app’s success. The company will also promote the app at the OneDegree x Hello Kitty pet-friendly carnival at Kai Tak AIRSIDE from May 8 to May 11, 2025.
Membership Programme
To celebrate its fifth anniversary, OneDegree has introduced a membership programme with six tiers, ranging from basic members to exclusive ‘Star Pawbassador’ levels for insurance clients. ‘Pawbook’ users will receive invitations to pet-friendly events based on their membership tier, creating memorable experiences with their pets.
According to Emily Chow, deputy chief executive of OneDegree, the company aims to be more than just an insurance provider. ‘With the Pawbook app, we offer a seamless solution to journal precious memories and access expert vet consultations. Most importantly, we strive to be a trusted partner, supporting pet owners in nurturing lifelong companionship with their beloved pets.’
