Perfect Pet, a pet insurance provider within the Tedaisy Insurance Group, has experienced considerable expansion, having tripled its team and witnessed a 39% surge in insured pets from 2023 to 2024. This growth coincides with the unveiling of its new brand identity and a strategic focus on product and customer experience innovation.
In 2025, the company’s expansion strategy is supported by the implementation of a new policy administration system. This system will enable Perfect Pet to deliver more personalized, real-time communication to its customers. Furthermore, it will facilitate the integration of new technologies, including a partnership with Perro, a dog health and activity app, and the launch of a Signs and Symptoms Checker, a free online tool that provides pet owners with guidance based on their pet’s symptoms.
To enhance customer experience and brand awareness, Perfect Pet has also significantly invested in its customer-focused teams, which include marketing. This approach aims to cultivate partnership opportunities with retailers, veterinarians, and suppliers, therefore broadening the range of services offered to customers.
Underpinned by a rebranding initiative described as “purposeful, enthusiastic, and straightforward,” the new brand identity reflects the company’s dedication to simplifying pet insurance and making it more equitable.
Natalie Surtees, managing director and co-founder of Perfect Pet, stated, “The moments we touch in people’s and pets’ lives are important and emotional ones. As true owner champions we step up when it matters. As a lifelong dog lover, this is what I founded the business on eight years ago.”
“For pet owners, we know that one of the most critical elements to selecting insurance for their pets is the quality of treatment their dog or cat will see in return. Pet owners want to know that their pets will get the best care possible and be truly looked after when they need it most. But it is not just about being there when things go wrong, it’s about their wellness too. Particularly in recent years following lockdown, more people are choosing to have a pet. In addition to this, lifestyle changes, like working from home and a general cultural shift towards wellness, means pets’ needs are changing too. “
“By investing in our team – who themselves are passionate animal lovers whose photos with their furry friends feature in our rebrand – and our products and services, we will be making our support more accessible than ever. This is also opening more doors to partnerships that will give greater access to pet care services and expert advice for owners.”
Perfect Pet’s updated strategy offers growth potential for retailers, veterinarians, and suppliers, while simultaneously providing customers with access to quality products and services at reduced prices.
For further information about Perfect Pet, visit: www.perfectpetinsurance.co.uk
