Pets Plus Us and CFIB Team Up to Broaden Pet Insurance Availability

TORONTO, February 21, 2025 – Pets Plus Us, a major provider of pet insurance for cats and dogs, today announced a new partnership with the Canadian Federation of Independent Business (CFIB). This collaboration aims to extend pet insurance coverage to over 100,000 small businesses and their employees across Canada.

Pet insurance is designed to provide financial security for pet owners by helping to cover veterinary costs. For many families and small business employees, having a pet insurance policy can ensure their pets receive optimal care without financial strain.

“Pets Plus Us is dedicated to ensuring the health and well-being of Canada’s furry companions and we’re proud to be partnering with CFIB to serve the small business community and make pet insurance more accessible,” said Eric Coulson, Senior Managing Director of Insurance Growth, Expansion & Strategy in Canada at Pets Plus Us.

The costs associated with pet healthcare in Canada can be significant. The average vet visit for an accident or illness can exceed $500, while surgery can cost over $1,000. With roughly 60% of Canadian households owning pets, unexpected veterinary expenses are a common concern. Without pet insurance, financial difficulties could force challenging choices regarding a pet’s care.

Through this partnership, CFIB small business members, their employees, and their families will be eligible for several benefits, including:

• Special discounts on Pets Plus Us pet insurance.
• Coverage up to $15,000 per year to cover veterinary care and treatment for eligible accidents and illnesses. This includes consultations, exams, emergency care, hospitalization, drugs, surgery, anesthesia, and specialist referrals.
• Complimentary services such as 24/7 emergency telehealth support, access to the Pet Poison Helpline®, and pet bereavement support.

“We recognize the rising demand for pet insurance across the country and are excited to partner with Pets Plus Us to deliver ongoing value to CFIB members, their employees, and their families by making it even more affordable,” said Dan Kelly, President and CEO at CFIB.

Pets Plus Us offers a range of flexible insurance options, emphasizing a commitment to exceptional service and a genuine passion for animals. To learn more about Pets Plus Us, you can visit their website at www.PetsPlusUs.com.

About Pets Plus Us

Pets Plus Us Pet Insurance policies are underwritten by Northbridge General Insurance Corporation, and distributed by PTZ Insurance Services Ltd. and Société d’Assurances Collectives (Sodaco) Inc. in Quebec. Their pet insurance is available across all Canadian provinces and territories.

About CFIB

The Canadian Federation of Independent Business (CFIB) is Canada’s largest association of small and medium-sized businesses, representing 100,000 members across various industries and regions. They focus on driving policy changes, providing expert advice, and offering exclusive savings to help business owners succeed. Learn more at cfib.ca.