Rubrik Launches Identity Resilience to Counter Growing Identity-Based Cyber Threats
In today’s landscape of relentless cyberattacks, Rubrik (NYSE: RBRK) has announced its upcoming Identity Resilience solution, designed to fortify the entire identity ecosystem alongside data security. This innovative approach aims to shield the most common entry points for attackers – both human and non-human identities (NHIs) – enabling organizations to maintain operational continuity with minimal downtime.
Identity systems have become a prime target for hackers due to their complexity and critical role in modern enterprises. When compromised, these systems grant attackers access to sensitive data and credentials, potentially crippling cyber recovery efforts. Rubrik’s Identity Resilience is engineered to secure this vulnerable authentication infrastructure that underpins virtually every major organization.
“Identity systems are not only complex and challenging to manage, but they’ve also become the primary gateway for attackers seeking to access an organization’s valuable data,” stated Mike Tornincasa, Chief Business Officer at Rubrik. “We’re committed to identity protection, addressing our customers’ needs by detecting identity-targeted threats and proactively mitigating identity risks, just as we’ve successfully done with data security.”
The significance of this development is underscored by recent findings from CISA, which revealed that 90% of cyber attacks on critical infrastructure begin with an identity compromise. These threats typically unfold gradually, emphasizing the need to understand not just the “who” and “what,” but also the “when” – how privilege or access patterns evolve over time.
Rubrik’s solution leverages time-series data to provide continuous visibility into identity changes, facilitating earlier detection of suspicious activity. Similar to how Rubrik monitors and sustains data, the anticipated capabilities will identify, monitor, and safeguard critical identities, including NHIs such as machines using service accounts and access tokens.
Key Features of Identity Resilience
- Hybrid Protection for Active Directory (AD) and Entra ID: Organizations can now restore complex hybrid identity environments – such as Active Directory forests and full Entra ID tenants – more rapidly and confidently than before, thanks to automated and orchestrated recovery workflows.
- Comprehensive Risk Analysis for Human and Non-Human Identities: A unified view across identity providers reveals human and non-human identities with access to sensitive data, enabling organizations to identify dormant accounts, detect risky privilege escalations, and expose problematic access combinations that traditional tools often overlook.
- Complete Identity and Data Context: By tying identity-based information to sensitive data context, privilege, and activity, organizations can reduce remediation efforts while strengthening their risk posture before a cyber attack occurs.
Rubrik Security Cloud, powered by machine learning, secures data and identity across enterprise, cloud, and SaaS applications. The company helps organizations uphold data integrity, deliver data availability that withstands adverse conditions, and restore businesses with their data when infrastructure is attacked.
For more information on Rubrik’s Identity Recovery and Identity Resilience, you can visit the Rubrik website at www.rubrik.com.
