Samsung Life Insurance announced on July 30th that it will introduce the insurance industry’s first ‘AI voiceprint consistency analysis’ service. This innovative technology uses artificial intelligence to verify the identity of customers during call center consultations by analyzing their voice in real-time.
The service analyzes the unique characteristics of a customer’s voice, such as speech patterns, accents, and vocal patterns, and compares them with previous recordings. If the voices don’t match, the system triggers additional two-factor authentication procedures, such as video calls, to prevent potential fraud.
This technology, developed independently by Samsung Life Insurance, has already completed patent applications. The company sees this as a significant step in preventing financial fraud, particularly with the rise of sophisticated voice phishing and deepfake attacks.
“The introduction of a real-time voice identification system through AI has set a turning point in preventing financial accident damage,” said a Samsung Life Insurance official. “We will continue to utilize AI technology to protect our customers’ financial assets and innovate their experience.”
The development comes as financial crimes involving voice phishing and deepfake voices have become increasingly sophisticated, prompting the need for advanced biometric authentication methods.
