BOSTON, March 25, 2025 /PRNewswire/ — Simply Business, LLC, a leading digital insurance marketplace, announced a new partnership with London Underwriters, a national wholesale insurance brokerage specializing in insurtech distribution.
The collaboration aims to simplify and speed up the process of securing essential insurance policies for small businesses. By integrating Simply Business’s panel of top-rated carriers with London Underwriters’ single sign-on (SSO) portal, LU One, the partnership empowers agents to quickly and efficiently find coverage for their small business clients.
Through this relationship, London Underwriters’ agents gain the ability to serve a wider range of small businesses, including those operating from home, online retailers, and contractors.
Simply Business provides a fully digital experience that allows agents to quickly meet their customers’ needs by offering a variety of tailored, high-quality coverage options, including:
- General liability: Protects small businesses from claims related to bodily injury, property damage, and advertising injury.
- Professional liability: Covers businesses against claims of negligence, errors, or omissions in professional services.
- Property coverage: Safeguards businesses against property damage, theft, and other risks that may disrupt operations.
- Inland marine: Provides coverage for tools and equipment, minimizing out-of-pocket expenses if these items are damaged or stolen.
“At Simply Business, we are dedicated to simplifying the process of finding and customizing coverage to suit the specific needs of small businesses,” said Samantha Roady, CEO of U.S. Business at Simply Business. “Partnering with London Underwriters exemplifies this dedication by expanding access to our top-notch digital experience and equipping agents with the necessary tools to provide their customers with optimal protection at a competitive price.”
Simply Business assists agents by streamlining workflows and boosting efficiency. This is achieved by allowing them to:
- Generate multiple quotes from a single online application to offer clients multiple options.
- Bind coverage instantly, ensuring businesses can get the protection they need without delays.
- Manage policies with a centralized dashboard offering complete access to client policies, including adjustments to limits and deductibles.
“Helping agents find the best coverage solutions for their customers is at the core of what we do,” stated Daniel Feigenbaum, CEO of London Underwriters. “This partnership with Simply Business enhances our ability to connect retail agents with high-quality insurance solutions, making the process faster, easier, and more effective.”
For additional details, visit SimplyBusiness.com.
About Simply Business
Simply Business is committed to making small business insurance simple and accessible. The company’s digital marketplace connects small business owners with coverage from multiple top carriers to provide transparency, choice, and value. Simply Business was founded in the UK in 2005, launched U.S. operations in 2017, and has over one million customers.
Simply Business currently employs over 1,000 people across offices in London and Northampton in the UK, and Boston in the U.S.
To learn more, visit SimplyBusiness.com.
Media Contact: Jillian Reid [email protected]
