Sun Life Launches Indexed Universal Life Insurance Product in Hong Kong
Sun Life has introduced an indexed universal life insurance product for eligible professional investors in Hong Kong. The new product links its indexed account value to the performance of a chosen index, providing investors with broader options for diversified asset allocation and long-term financial planning.
The launch comes amid increasing demand for high-end wealth management solutions in Hong Kong. According to Capgemini’s 2024 World Wealth Report, Hong Kong ranked 10th worldwide with 42,715 individuals holding assets of $10m (HK$78.26m) or more.
The Insurance Authority and the Hong Kong Monetary Authority issued a joint circular in March 2025, establishing a regulatory framework for distributing indexed universal life insurance products to professional investors. Following this development, Sun Life quickly moved to introduce its offering under the new guidelines.
Clement Lam, CEO of Sun Life Hong Kong, stated that the company completed product development over the past two months and aims to support business growth in the high-net-worth segment. Christine Yeung, General Manager of Life and Health at Sun Life Hong Kong, noted that based on 2024 data from the Insurance Authority, Sun Life ranked first in average premium per single-premium policy amongst non-bank insurers.
The new product is designed to cater to the growing demand for sophisticated wealth management solutions in Hong Kong’s high-net-worth market.
