Transamerica Enhances Agent Experience with NIPR/AgentSync Integration
BALTIMORE, March 19, 2025 /PRNewswire/ — Transamerica today announced a significant advancement in its efforts to support financial professionals. By integrating with the National Insurance Producer Registry (NIPR) through AgentSync, Transamerica now provides daily updates to agent licensing and appointment data, eliminating delays and optimizing the overall life insurance and annuity experience.
This new integration ensures that outdated or inaccurate licensing information will no longer hinder policy processing. Automating these updates allows agents to focus on providing exceptional service to their clients, with the assurance that their licensing data is consistently current.
Simplifying the Agent Experience
Transamerica is dedicated to empowering financial professionals with innovative tools designed to increase their efficiency while helping clients achieve their financial goals. “Transamerica strives to make it easier for agents to do business with us,” said Andrew DeMarco, Head of Life Solutions at Transamerica. “This integration enables agents to focus on helping their clients because they know their licensing is always up-to-date.”
Key Benefits for Agents and Clients
The integration delivers several key advantages:
- Reduced Delays: Automatic updates eliminate outdated licensing holds, leading to swifter policy approvals and a more streamlined application process.
- Improved Service Efficiency: Accurate updates allow agents to submit applications without interruption, creating a more seamless experience.
- Enhanced Product Access: Expedited processes ensure that agents efficiently utilize solutions, such as the FE Express Solution℠, and future instant-issue products.
Transamerica is committed to being America’s leading middle-market life insurance and retirement company.
About Transamerica
Transamerica believes everyone deserves the chance to live their best life. This belief drives their mission to champion everyday Americans. As a top provider of life insurance, retirement plans, and investment solutions for over 10 million Americans, Transamerica helps people make the most of what matters to them. Supporting customers’ financial futures through innovative products and services has been their mission for over 120 years. In 2023, Transamerica lived up to its promises, paying out more than $47 billion in insurance, retirement, and annuity claims and benefits, including the return of customer-paid annuity premiums. Transamerica is part of the Aegon group of companies, an international financial services holding company.
About AgentSync
AgentSync provides Distribution Channel Management (DCM) solutions to connect the insurance ecosystem. By automating producer onboarding workflows and integrating real-time data across systems, AgentSync allows insurers to scale and refine their distribution networks while maintaining compliance. Their configurable and intuitive platform simplifies the producer ready-to-sell process, supported by API connectivity for seamless data exchange across systems. AgentSync recognizes compliance as the ultimate enabler for optimized distribution, unlocking new revenue opportunities and agility to adapt to the ever-changing industry. Founded in 2018 by Niji Sabharwal and Jenn Knight and headquartered in Denver, CO, AgentSync has been recognized as one of Denver’s Best Places to Work, a Forbes Magazine Cloud 100 Rising Star, an Insurtech Insights Future 50 winner, and was ranked 65th in Forbes’ America’s Best Startup Employers 2023.
