Trucordia Expands Insurance Business with Acquisition of Huffman Insurance
LINDON, Utah, May 6, 2025 – Trucordia has acquired the insurance business of Huffman Insurance, a respected provider of personal and commercial insurance solutions with offices across Virginia. The acquisition brings together Huffman Insurance’s long-standing tradition of client service and community commitment with Trucordia’s growing insurance network.
“We’re excited to bring Huffman Insurance’s strong reputation and dedication to delivering exceptional insurance solutions into Trucordia,” said Felix Morgan, CEO of Trucordia. “Their deep roots in Virginia and commitment to community make them a perfect fit for our growth strategy.”
With over 50 years of experience, Huffman Insurance has grown from a family-owned agency in Lexington, Virginia, to multiple offices staffed by experienced professionals. They offer a comprehensive range of insurance solutions including auto, home, business, and life insurance.

The acquisition aligns with Trucordia’s transformational growth strategy, which focuses on joining forces with successful businesses to expand capacity and enhance client services. Trucordia is building a top 20 U.S. insurance brokerage by uniting over 5,000 professionals nationwide.
About Trucordia Trucordia, formerly PCF Insurance Services, is a leading insurance brokerage headquartered in Lindon, Utah. The company offers a broad array of commercial and personal lines, life and health, and employee benefits insurance solutions. With more than 5,000 team members across the U.S., Trucordia ranks #19 on Business Insurance’s 2024 Top 100 Brokers and #13 on Insurance Journal’s 2024 Top Property/Casualty Agencies.
This acquisition marks another significant step in Trucordia’s growth strategy, enhancing its presence in Virginia and expanding its ability to deliver exceptional insurance experiences.