LINDON, Utah, March 24, 2025 /PRNewswire/ — Trucordia has named Aaron Davidson as its new Senior Vice President (SVP) of Broking and Strategy. Davidson joins Trucordia after serving as a Managing Partner at Peak 8 Advisors.
“Throughout his career, Aaron has excelled at navigating complex markets, generating revenue and introducing transformative solutions to clients,” said Felix Morgan, Trucordia’s Chief Executive Officer. “His extensive background in insurance broking, combined with his proven ability to spur growth through innovative risk management and operational integration, will blaze a solid path forward for our company in this increasingly complex market. We’re excited to see the positive impact Aaron will undoubtedly bring to our team and our clients as we continue to outperform expectations within the insurance brokerage industry.”
Trucordia’s broking and strategy function focuses on strategic planning and execution. This includes identifying and managing risks, developing technology solutions, and securing the best deals for clients. Davidson’s focus on forward-thinking innovation will help Trucordia strengthen client relationships and improve its organizational structure to reduce cycle times and minimize inefficiencies.
“I am honored to join Trucordia, where I look forward to strengthening our broking and strategy division and exploring additional opportunities to drive growth,” Davidson stated. “By blending adoptable technology with practical approaches to placing business, we can empower our teams to get more done with fewer headaches and obstacles.”
Prior to joining Trucordia, Davidson served as Chief Executive Officer and President of Relay Partners. There, he fostered innovation and led several successful product launches, including the development of one of the industry’s first artificial intelligence (AI) email quote bots. Davidson also held senior positions at ServiceNow and Guidewire Solutions.
About Trucordia
Trucordia, formerly PCF Insurance Services, is a top 20 U.S. insurance brokerage headquartered in Lindon, Utah. The Trucordia group of companies provides several insurance solutions for commercial and personal lines, life and health, and employee benefits. Trucordia is committed to offering exceptional experiences for its clients, partners, and employees. With over 5,000 team members across the U.S., Trucordia is a notable leader in the insurance brokerage space, ranking #19 on Business Insurance’s 2024 Top 100 Brokers and #13 on Insurance Journal’s 2024 Top Property/Casualty Agencies. For more information, visit trucordia.com.
