Willis, a WTW business, has launched AdWrap, a comprehensive insurance solution tailored for marketing and advertising production in the United States.
AdWrap: Streamlining Production Insurance
AdWrap is a master-controlled insurance program designed to streamline the process of securing production insurance for businesses and their contracted vendors. This innovative program offers a cost-effective and transparent approach for businesses creating marketing, advertising, and promotional content nationwide.
The program simplifies insurance for in-house teams, third-party vendors, and social media influencers, ensuring comprehensive protection while optimizing costs. By leveraging content spend, AdWrap provides pre-approved coverage limits and eliminates inefficiencies, helping businesses reduce insurance expenses.
Key features of AdWrap include:
- Customizable Coverage: Insurance coverage extends from pre-production to airdate, safeguarding various production types, including live-action, digital, print, and social media, against property, casualty, and contingent risks.
- Cost Transparency: AdWrap offers direct coverage with premiums reflecting individual risks and claims history, eliminating typical vendor mark-ups. This approach ensures fair and consistent pricing across all projects.
- Expert Support & Global Reach: The program is supported by a team of media and entertainment professionals, ensuring seamless account management and vendor relations. AdWrap provides 24/7 support and global capabilities, allowing clients to manage production risks effectively, regardless of location.
“We’re excited to offer a solution that provides robust coverage, along with greater transparency and cost-efficiency for our clients,” said Paul Evans, Director, New Business, Technology, Media and Telecommunications (TMT), at Willis.
Evans added, “AdWrap simplifies the production insurance process, empowering businesses to focus on creating impactful content without the complexities of traditional insurance solutions.”
About WTW
WTW delivers data-driven, insight-led solutions in people, risk, and capital management. With a global presence, WTW operates in 140 countries and markets, helping organizations refine their strategies, strengthen organizational resilience, motivate their workforce, and boost performance.
For more information, visit wtwco.com.
