Yahoo’s Cookie Policy and Data Usage Practices
Yahoo is part of the Yahoo family of brands, which includes various sites and apps such as Yahoo, AOL, Engadget, Rivals, In The Know, and Makers. When you use these platforms, Yahoo employs cookies and similar technologies like web storage to store and read information from your device.
Purpose of Cookies
The primary purposes of using cookies include:
- Providing and maintaining Yahoo’s sites and apps
- Authenticating users and applying security measures to prevent spam and abuse
- Measuring user engagement and analytics
Data Collection Practices
Yahoo counts the number of visitors to their pages, tracks the type of device (iOS or Android) and browser used, and monitors the duration of visits. This data is collected in aggregate and is not tied to specific users.
User Choices Regarding Cookies
You have several options regarding cookie usage:
- Accept all: Allows Yahoo and its partners (241 of whom are part of the IAB Transparency & Consent Framework) to store and access device information, use precise geolocation data, and process other personal data like IP addresses and browsing history for purposes such as personalized advertising and content measurement.
- Reject all: Prevents Yahoo and its partners from using cookies and personal data for additional purposes beyond basic functionality.
- Manage privacy settings: Enables customization of your choices regarding cookie usage and data processing.
Managing Your Consent
You can withdraw your consent or change your preferences at any time by accessing the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links on Yahoo’s sites and apps.
For more detailed information about Yahoo’s use of your personal data, please refer to their privacy policy and cookie policy.
